Full Moon and Little Frieda

Full moon and little Frieda is a poem written by Ted Hughes. The poem is about Frieda’s first word ‘Moon’, but in this poem, Moon represents her father, which is Ted. He is amazed at her for the first time calling his name. It starts of just like this â€Å"on a cool evening with dogs barking and buckets clanking with spider’s web with dew looking like a mirror. † And cows are wandering in their lane â€Å"A dark river of blood, many boulders† In the first stanza, he says â€Å"as you listening†, it means that he’s trying to put you in his situation or current atmosphere, or in this case, in the barn.It is at night when the cows are getting ready to get back to their ‘home’. It is a silence night where there are spider webs with dews on it. In the second stanza, he shows us that the ‘cows are going home in the lane there, looping the hedges with their warm wreaths of breath’, meaning that the cows are go ing back to their home in their comfortable lane and that they are happy. ‘A dark river of blood, many boulders’ suggests that he wants the reader to think there is some sort of sadness when his wife left him because she committed suicide.But when Frieda cries Moon, his reaction changed become surprised and amazed because he is very happy to hear his name being called. I think it is not a sad poem, but some parts like ‘dark river of blood’ suggest that maybe he is having a family trouble, which could be due to the fact that his wife committed suicide. This poem is well-written in a very simply English even though the meaning behind it is not really obvious.The first time I read the poem, I thought it’s just about a little girl on a farm full of cows calls for the moon. But after a bit of research, I realized that Moon represents her father. The cows represent both sadness and happiness. I see that it is written in 3 stanzas. The first two stanzas, it has 5 verses. There is a lot of imagery going on in the poem that really put you in the peaceful mind, the animals doing what they are suppose to do (going back to the farm because it is late night already).I also see that there is no rhythm or rhyme in the poem. While you’re reading the poem, the feeling of relaxed and chilled are felt. This is a short poem which I love as I can’t stand long poems that literally need deciphering before one can understand them. It had no rhyming or rhythm so one was free to put your one style into it which makes it more fun. I liked the subject of the poem and it was to me a very meaningful and well written poem.

“My brother, my sister, and I”

The quite an engaging story, the book describes an event in the author’s life. Yoko, then 13, her 17-year old sister, and 21-year old brother became refugees to post World War II Japan. Hoping for the better life, they escape from North Korea only to find extreme hardship in the new land. The novel does not feature the series of quick actions but is able to transfer real-to-life feelings and emotions of the sibling trio. In quite a charming way it tells how these three young people settled down in their first desolate home, owners of which were nice and kind people. Especially the meaningful were their interactions. However, the terrible fire in the warehouse kills their landlords and puts one of the siblings in a hospital. In addition, their problems are multiplied by a terrible blame of the setting the fire and killing the kind couple. Homeless and hungry they fasten together, spending most time in the hospital room by the bed of their sibling. Yoko, once the product of the middle class family, experienced homelessness, hunger, terrible treatment by her classmates, and at times impossible despair. Her mother has died, her father was a POW, and seeing as her two older siblings had to clean toilets to get scraps for her to survive was beyond desperation, but full of humility. This novel teaches us how important the family ties are, those that despite of, at times, very difficult circumstances in life, help us survive and make better of ourselves. This novel also teaches us, that despite the adversities, there are people who are wiling to help, like an odd Burakumin couple they met under the bridge. This novel is about how people, especially young people, can preserve their dignity despite impossibly difficult circumstance that at time life presents. I impression of what I read was not about the adventure this trio experienced but about the yielding motif, â€Å"White righteous men should suffer?† References: Watkins, Y. K. 1996. My brother, my sister, and I. (add publisher)         

Do critical approaches Marxism, feminism, constructivism improve our understanding of international politics?

Abstract In the contemporary era, the application of critical theoretical approaches is of significant importance if one is willing to develop a more comprehensive understanding of international politics and international relations. Theoretical approaches, such as Marxism, Constructivism and Feminism cannot alone provide such an understanding, but their convergence and can significantly contribute to our increased awareness of global inequalities and the dimensions in which they occur by placing emphasis in not only on the relationship between the structure and agency, but also question their very nature and scrutinised the normative codes which guide human agency. Despite some of the limitations which the theories have, their complementary use can be used successfully in order to gain a more critical perspective on the nature of world governance. Introduction In the contemporary era, the application of critical theoretical approaches is of significant importance if one is willing to develop a more comprehensive understanding of international politics and international relations. As this essay will demonstrate, although approaches such as Marxism, Constructivism and Feminism cannot alone provide such an understanding, their complementary use can significantly contribute to our increased awareness of global inequalities and the dimensions in which they occur. Marxism The impact of Marxist theory on the development of critical theorising in international politics is one the significance of which can hardly be denied. Despite this, Marxist theorist have often been accused of not taking into account factors such as nationalism, as well as the balance of power among states in order to sustain and structure world politics (Linklater, 2013). Moreover, Marxist theories in the late 1970s and early 1980s found it increasingly difficult to devise an analytical framework for explaining the relationship of nation-states and violence in period of increased globalisation, characterised by increased national fragmentation, as well the resurgence of violent conflicts based on ethnicity (Giddens, 1985). This can the attributed to the inability of traditional Marxist thought to move beyond theorising about the significance of class conflict and the importance of social relations in terms of modes of production. Despite this flaw, more contemporary neo-Marxist theo rists have attempted to revitalise this critical approach by placing emphasis on the relationships between states, markets and the capitalist world economy in the era of globalisation (Teschke, 2003; Halliday, 1994; Rosenberg, 1994; Gamble, 1999). The application of Marxist thought has increasingly drawn attention to the problem of global inequality which the capitalist system has led to (Wallerstein, 1979; Thomas, 1999; Linklater, 2013). Thus, the importance of modes of production have successfully been utilised in order to challenge the economic discrepancy, which is characteristic of contemporary world markets and question the power relationships which exist between states on the international level. Being mainly preoccupied with material deprivation and inequality, however, Marxism has failed to take into account the norms and values which governance the structures of economics and politics, a question which has preoccupied constructivist theories of international relations. Constructivism By contrast to Marxism, Constructivism places emphasis not only on the importance of material structures, but as well as the normative dimension which is associated with it, as well the importance of identity formation and manifestation (Price and Reus-Smit, 1998). Thus, constructivism attempts to remedy the Marxist’s neglect of the importance of agency and its relationship to structure in the process of devising and implementing decisions related to international politics and relations among states in the era of globalisation (Reus-Smit, 2008).Therefore, Constructivism is complimentary to both more traditional approaches of theorising about international politics, such as Rationalism, as well as more critical approaches such as Marxism (Reus-Smit, 2013). More importantly, the significance of human agency is not deprived from the structure which determines the manifestation of the actor’s interests; in fact it calls for the critical evaluation of the institutionalised n orms which are the mediator between structure and agency. This can be of considerable advantage of understanding the contemporary global inequalities which exists, between countries from the Third World and post-industrialist Western states, as it will question not only the existing states of affairs in international politics, but also the moral dimensions of the reasoning behind it. By placing emphasis on the development of normative frameworks which are used as guides and rationale for the implementation of specific decisions in relation to international politics, Constructivism can successfully scrutinise and ‘moralise’ the power inequality among states and if used alongside neo-Marxist theories it can question both structure and agency. What both fail to take into account, however, is that agency in the era of global inequality also has a specific dimension, a problem which is addressed by Feminism. Feminism By contrast to both Marxism and Constructivism, feminist theories of international politics and international relations took prominence only in the early 1990s, though their impact for the development of the academic disciplines has been considerable (True, 2003). Feminism as an intellectual tradition questioned the very nature of the agency which had an impact on the development of international politics and introduced in the notion of ‘gender’ as an empirical category and analytical tool through which global inequality and unequal power distribution could be understood (True, 2013). Thus, Feminism, alongside Constructivism could be considered as a major breakthrough as both of them questioned the more traditional discourse of power relations and moved beyond the singular focus on inter-state relations that characterised more traditional theories in the field of International Relations (ibid.). Feminist thought has attracted attention to the specific dimensions of globa l inequality, resulting from the transformation of economic world markets. In fact, it has been suggested that the process of globalisation has increased the inequality between men and women worldwide, ultimately resulting in a ‘feminisation of poverty’ (Chant, 2007; Chant, 2008). The increased emphasis on export and outsourcing reflecting the priorities of the global financial markets, have disproportionately affected women (Marchand and Runyan 2010). This rise in inequality and insecurity is also linked to the development of violent conflicts in states where inequality between genders is high (Goldstein, 2003). On the other hand, gender equality in states is said to reduce the likelihood of the use of violence in intra-state disputes (Caprioli, 2005; Caprioli and Boyer, 2001). Therefore, it could be argued that the use of more critical perspectives in theorising about international politics could significantly contribute to our understanding of global politics and cou ld potentially results in less violent conflicts in the future if emphasis is placed on the reduction of global inequality and its gendered dimension. Conclusion As this essay has demonstrated, the critical theories of Marxism, Constructivism and Feminism could further our understanding of the nature of global inequalities by placing emphasis in not only on the relationship between the structure and agency, but also question their very nature and scrutinised the normative codes which guide human agency. Despite some of the limitations which these theories have, their complementary use can be used successfully in order to gain a more critical perspective on the nature of world governance. Bibliography Caprioli, M. (2005). Primed for violence: The role of gender inequality in predicting internal conflict. International Studies Quarterly, 49(2), 161-178. Caprioli, M., & Boyer, M. A. (2001). Gender, violence, and international crisis. Journal of Conflict Resolution, 45(4), 503-518. Chant, S. H. (2007). Gender, generation and poverty: exploring the feminisation of poverty in Africa, Asia and Latin America. Edward Elgar Publishing. Chant, S. (2008). The ‘feminisation of poverty’and the ‘feminisation’of anti-poverty programmes: Room for revision?. The Journal of Development Studies, 44(2), 165-197. Gamble, A. (1999). Marxism after communism: beyond realism and historicism. Review of International Studies, 25(5), 127-144. Giddens, A. (1985). The nation-state and violence. Cambridge: Cambridge University Press. Goldstein, J. S. (2003). War and gender: How gender shapes the war system and vice versa. Cambridge University Press. Halliday, F. (1994). Rethinking inte rnational relations. Palgrave Macmillan. Linklater, A. (2013) ‘Marxism’, ’ in Burchill, S., Linklater, A., Devetak, R., Donnelly, J., Paterson, M. Reus-Smit, C. and True, J., Theories of international relations (Fifth edition.). Houndmills, Basingstoke: Palgrave Macmillan. Marchand, M. H., & Runyan, A. S. (Eds.). (2010). Gender and Global Restructuring: sightings, sites and resistances. Routledge. Price, R., & Reus-Smit, C. (1998). Dangerous liaisonsCritical international theory and constructivism. European Journal of International Relations, 4(3), 259-294. Reus-Smit, C. (2008). Reading history through constructivist eyes. Millennium-Journal of International Studies, 37(2), 395-414. Reus-Smit, C. (2013).’ Constructivism’(pp. 217-240), ’ in Burchill, S., Linklater, A., Devetak, R., Donnelly, J., Paterson, M. Reus-Smit, C. and True, J., Theories of international relations (Fifth edition.). Houndmills, Basingstoke: Palgrave Macmillan. Rosenberg, J. (1994). The empire of civil society (p. 141). London: Verso. Teschke, B. (2003). The myth of 1648: class, geopolitics, and the making of modern international relations. Verso. Thomas, C. (1999). Where is the Third World now?. Review of International Studies, 25(5), 225-244. True, J. (2003). Mainstreaming gender in global public policy. International Feminist Journal of Politics, 5(3), 368-396. True, J. (2013). ‘Feminism’, in Burchill, S., Linklater, A., Devetak, R., Donnelly, J., Paterson, M. Reus Smit, C. and True, J., Theories of international relations (Fifth edition.). Houndmills, Basingstoke: Palgrave Macmillan. Wallerstein, I. (Ed.). (1979). The capitalist world-economy. Cambridge: Cambridge University Press.

Service Sector Growth Essay Example | Topics and Well Written Essays - 2500 words

Service Sector Growth - Essay Example Other services include those that assist firms in conduct of operations within the regulatory regime, such as auditing and legal services. (Innovation : 2006). Thus these diverse services most of them knowledge based are supplementing traditional services as banking, tourism and leisure. This broad expanse now falling within the ambit of services has placed greater emphasis on the use of science and technology and innovation in this field. The internationalization of technology and its impact on national competitiveness also has a significant influence on the services sector. While traditionally services such as banking, retailing, business processing have not been considered amenable to research and development and innovation as compared to other emerging services such as software development and genetic engineering, this appears far from the truth. Thus innovation can also be employed for creation of growth in the services sector. (SETI : 2004). There is a growing trend which shows that a substantial amount of research and development is occurring in the services sector. While new products and processes were not unknown in the services sector but innovation in services more often related to changes in how, where and when a service is delivered. For instance, electronic banking is an innovative way to provide traditional banking services at home at any time. The growth of knowledge based work along with technological change and competition has also highlighted the need for innovation. Knowledge based work implies non routine, cognitive skills as abstract reasoning, problem solving, communication and collaboration which contribute to the services sector. However, services innovation need not be linked to changes in technology. Fast-food chains, like McDonalds, have applied innovative changes in delivery to obtain fast track growth in diverse geographic areas. To ensure that growth is constant and non linear, it is essential that the services sector is supported by suitable science, technology and innovations policies. Where policies are prevalent there is a need to review them to enable their rationalizing with the markets. (Future of Work: 2004). Innovation policy frameworks also need to focus on non technological facets of the services sector. This will come about once problems in traditional research and development activities have been recognized and importance is given to interactive people oriented actions. (SETI : 2004). The developed World is well aware of this need. Thus the OECD Committee for Scientific and Technological Policy at Ministerial Level has emphasized the importance of the policies for knowledge creation and innovation for sustainable economic growth and social well being. (Science : 2004). The need to involve the research enterprise and involve civil society and business in governance of public research has also bee n identified. The policy design is said to include an interface between innovation and science systems to harness benefits from investments in research. This will also facilitate effective industry science linkages. Policy Initiatives Fostering Growth Patents and copyrights are an essential part of the services industry particularly those related to information technology, knowledge creation

The coursework focuses on the Airbus Industrie (Airbus), the civil Essay

The coursework focuses on the Airbus Industrie (Airbus), the civil aircraft manufacturer, jointly owned by BAe plc, and French, German and Spanish interest (t - Essay Example Airbus required an overall cost-cutting plan for travel management, an important target being to reduce the travel budget by at least 10%. To achieve that, Airbus decided to implement some new steps. Commercial jet aircraft is universally dependent on long-standing trends in airline passenger traffic. And this tendency can be explained by factors such as financial growth in developed and up-and-coming markets, political stability, profitability of the airline industry, and the globalization and consolidation of the industry. Other important factors are restrictions in air transport communications such as government and environmental regulations and air traffic control. Finally product development strategy and overall competition between manufacturers also impact the market. The industry is very demanding; it requires a long time to regain investments portrayed by long development cycles. It also requires a large base of skilled and experienced workers, high tech supporting industries and sophisticated and serious customers to flourish. Government involvement also plays a major role in determining the industry forces in various countries' industrial strategies and international t rade associations. Airbus strategies internationally operate in an environment shaped by three forces: the industrial constrictions of building modern aircraft, the demands of world and regional markets, and the configuration and objectives of the consortium itself. These factors map onto an integrated strategy analysis. The positional analysis for Airbus must focus on its status as the challenger to the dominant firm, on the consortium's peculiar organizational structure, and on the opportunities and constraints offered by its non-market context. One way of looking at Airbus's experience is as a continual series of disruptions aimed at creating openings for Airbus to enter markets dominated by well-established competitors, in particular, Boeing. These strategic moves have involved both market and non-market elements. The following lines summarize and assess the market and non-market key competitive strategies that Airbus industrie has engaged to establish itself in the crucial world market. 1. Widespread aircraft portfolio to assure the requirements of customer airlines across the board. Boeing is the best positioned with aircraft capacity ranging from 100 passengers (737-500) to 500 (747-400). Airbus had entered the market with small and medium sized carriers, but is fast catching up with the introduction of its four engine long haul A340 aircraft. 2. Pushing high technology, electronic fly by wire systems in order to reduce the number of pilots required-from three to two-and establish re-assigning easily from one type of plane to another, thus curtailing training time by developing the family concept. As an example, Airbus succeeded in achieving authorization from the FAA to have a single pool of pilots to operate its A320, A330 and A340 models. 3. Emerging resolution to pick up cost effective management of their planes, such as the general trend in migration to twin engine wide body planes, providing fuel efficiencies and quick reconfiguration of seating

The evolution of Italian Fashion Essay Example | Topics and Well Written Essays - 2000 words

The evolution of Italian Fashion - Essay Example The essay "The evolution of Italian Fashion" discovers the evolution of fashion in Italy. Gucci noted that Savoy Hotel customers used quality leather luggage, prepared by European craftsmen. He discovered that the wealthy individuals were obsessed with quality, and never cared much about the cost. Later, Gucci returned to Florence where he worked in an antique store before moving to a leather firm. After the World War I, Gucci began working in a leather firm that manufactured quality leather products. The owner of the firm, Franzi, taught Gucci all the elements of leatherwork, including the tanning processes, selection of hides, and how to work with different kinds of leather. Gucci started his own leather business in Florence in 1921; the store prepared leather for the affluent tourists who visited Florence. Since the business grew the reputation of Gucci, quality luggage started to spread in Europe. By the end of 1923, Gucci gained wide recognition for its distinctive craftsmanship . The dictatorship of Benito Mussolini in 1920s led to harsh sanctions on the country. As a result, Gucci was not able to purchase all leather he needed in his shop. Gucci began designing and making handbags and luggage of both leather and canvas. In his book, Jones notes that affluent customers of Gucci products increased thus enhancing the business in both Florence and Rome. Wallets, belts, and Gucci floral scarf were among the products of Gucci stores. Guccio died in 1953, and immediately, his son Aldo.

Using our data set from Unit 1, compose a e-mail to the head of the Research Paper

Using our data set from Unit 1, compose a e-mail to the head of the American Intellectual Union, which includes the following - Research Paper Example Qualitative variables are usually measurable, purely mathematical and descriptive in nature. Because of their manipulation on other parameters, they have a greater bearing on the outcome of the results (Earl, 2009). For the purposes of this study, one of the qualitative variables is gender and it is descriptive. Intrinsic and Age variables are the quantitative variables in the study. On matters gender, the study found that job satisfaction is fairly divided between males and females (as shown by the graph). This means there’s no clear trend that creates an indisputable relationship between job satisfaction and gender. So we also suport the argument that gender in no way influences job satisfaction in an organization. This can be infered from the graph below and from the data whereby despite the skewness was found to be -1.41623 and as such showing that the job satisfaction tends to be skewed towards the men gender, the overall picture shows no relationship between gender and job satisfaction. From the same study, the graphical outlay confirms that job satisfaction varies in a random fashion. Most people receive their job satisfaction from the intrinsic rewards derived confirming the earlier assertion that intrinsic rewards are strong determinants of job satisfaction in any organisation. This can be shown in the graph

Considering both sides of the conflict, could the War for Independence Essay

Considering both sides of the conflict, could the War for Independence have been avoided Consider military engagements prior to - Essay Example The textbook says that â€Å"Britain had previously never exercised much direct control over the colonies (Millett & Maslowski, 1994, p. 53).† In contrast, the reality was that pre-war measures taken by Britain like the establishment of Proclamation Line, placement of the British garrisons and arbitrarily taxing the colonies amounted to blatant attempts to exercise control while sidelining the popular aspirations of the colonies (Millett & Maslowski, 1994, p. 53). One direct outcome of this political debacle on the part of Britain was its highhanded approach towards things based on the false perceptions created by the Loyalists. It was true that,†England underestimated the militia’s potential and patriot numerical strength (Millett & Maslowski, 1994, p. 56).† The conflict could have been avoided if Britain had given heed to the popular expressions of dissent rising way back in 1765, when only select colonies vouched for complete independence. A majority of t he patriots even during the early phase of the war were fighting for their rights as English subjects and not for complete independence (Millett & Maslowski, 1994, p. 53).

Write an essay about what your chosen poem says about poetry. 'The

Write an about what your chosen poem says about poetry. 'The Thought fox' - Essay Example Hughes uses the fox as a symbol of his poetry. It is his muse. This effective metaphor shows that the poet’s creative inspiration is as full of warm-blooded life and movement as an animal. In the still night, the clock ticks and the poet’s fingers pass over the blank sheet of paper. But Hughes dismisses these unimportant movements and draws the reader’s attention to the fact that â€Å"Something else is alive† (2). That â€Å"something else† is Hughes’ idea which throbs with life. It first stirs in his mind as a formless being, and then tentatively takes shape and tests the ground: the fox â€Å"And again now, and now, and now / Sets neat prints into the snow† (Hughes, 12/13). The lame, cautious shadow gains confidence and boldly takes concrete shape: ideas finds expression and take on the solid form of words as they emerge from the poet’s mind. The poet’s mind is compared to a forest. This is a particularly graphic symbol, as a forest is a fertile ground, dense with undergrowth, rich in nutrients, which is conducive to the birth of new life. The metaphorical forest of the poet’s mind lies in darkness. Every part it - twig, leaf, hollow, trees and clearings – is covered by â€Å"the dark snow† (Hughes, 9). This suggests that, underneath the blanket of snow, there are seeds holding the germ of ideas waiting to burst open with life. As the fox, Hughes’ muse, emerges from the forest of his imagination, its eye is described as â€Å"A widening deepening greenness† (Hughes, 18). The green color summons an image of dark winter trees bursting into the green buds of spring. The birth of new ideas in the poet’s mind comes with effort, just as new growth has to push its way out of the winter soil. The effort of creation is symbolized by the setting of the poem. The poet is seated in the dark. A blank sheet of paper lies before him. His only companion is the ticking clock. The poet’s

Gandhi and the Salt March Term Paper Example | Topics and Well Written Essays - 1250 words

Gandhi and the Salt March - Term Paper Example Civil Disobedience is one such way to firmly disapprove something but it requires tremendous courage to stand up against a higher authority knowing that one wrong step can annihilate the entire movement. Yet, many leaders throughout the world have achieved a lot by exercising Civil disobedience. One of the finest examples of non-violent civil disobedience is the Dandi March or the Salt March led by Mahatma Gandhi. Mohandas Karamchand Gandhi was a firm believer in â€Å"satyagraha† and â€Å"ahimsa†. In fact so firm was Gandhi’s belief in civil disobedience that he said that it was â€Å"the greatest and the most activist force in the world.† An indeed, the Salt March changed the course of Indian history forever all because of one man’s firm belief in acts of non-violence. Born in Porbandar, Gujarat, Gandhi was a well educated man and attended college in England for his higher studies. However, the plight of Indian and blacks at the hands of the Euro peans hurt him a lot. His first brush with non-violent protests was in South Africa where he fought for the rights of Indian Hindus and Muslims in South Africa. His conscience constantly pricked him, because he knew that his own homeland was suffering under the colonial British Raj. He returned to India in 1915 and soon emerged as one of the many freedom fighters. However, Gandhi’s ahimsa or non-violent ways were very unique and surprising. Gandhi was looking for thinking of doing something that would bring the British Raj down on its knees, something that was strong enough to bind the entire Indian subcontinent together to fight for one cause and soon enough he found a very humble but immensely strong reason. The British, who had colonized India had levied harsh taxes on salt production and soon followed that with a law forbidding anyone from making salt, thus gaining monopoly over this essential commodity. For years fruitless protests were conducted to get rid of the salt t ax. But the tax was not the only thing that the Indians wanted to be free from. They wanted â€Å"Purna Swaraj† or complete freedom in all its spheres including political, economic and social. The freedom fighting leaders proclaimed that freedom was everyone’s birthright. But, such acts of freedom needed a firm beginning. Previously, many small protests and movements had been organized against the British, but not one of these movements had power enough to stir the authority and challenge the power. After the proclamation of obtaining absolute freedom, Gandhi was looking for ways to achieve what was rightfully theirs. The topic of salt tax and salt monopoly gave a fine idea to Mahatma Gandhi, who knew that such a sensitive topic would stir all Indians, rich or poor, Hindu or Muslim, because salt was equally essential to all and the taxes hurt everyone equally. However, he was aware that violent acts of rebellion and protests would land his supporters and himself in jai l, so he turned to â€Å"ahimsa†, the non-violent way. The historic Dandi March took place on March 12; 1930.Gandhi was followed by volunteers and fellow â€Å"satyagraha† or believers in passive resistance. After the Non-Cooperation movement in the 1920’s, the Dandi march was on of the most significant incidences that questioned the British authority in India. It started from Sabarmati ashram, the place where

Audit program design part ii Essay Example for Free

Audit program design part ii Essay With the exception of cash sales, every transaction and amount is ultimately included in one of two balance sheet accounts, accounts receivable or allowance for uncollectible accounts. There are eight business functions for the sales and collection cycle. The first four processes are for recording sales, while every other class of transactions includes only one business function. The four sales transaction functions are necessary for getting the goods into the hands of customers, correctly billing them, and reflecting the information in the accounting records. The remaining four functions involve the collection and recording of cash, sales returns and allowances, write-off of uncollectible accounts, and providing for bad debt expense. Classes of TransactionsBusiness Functions SalesProcessing customer orders Granting credit Shipping goods Billing customers and recording sales Cash ReceiptsProcessing and recording cash receipts Sales returns and allowancesProcessing and recording sales returns and allowances Write-off of uncollectible accountsWriting off uncollectible accounts receivable Bad debt expenseProviding for bad debts (Arens, 2012, p.443) The direction of testing for sales is as follows: Customer orders; Shipping Documents; Duplicate Sales invoices; Sales Journals; and General Ledger. (Arens, 2012, p. 455) Tests of Controls For each control, there should be at least one test of control, but there can be more than one. We will gather evidence for internal controls by: Documentation; Observation; Inquiries of the client; and Re-performance. The tests create audit evidence that support the common assertions for the business cycle: ïÆ' ¼Existence and Occurrence: to ensure that sales are recorded for shipments to genuine customers; ïÆ' ¼Completeness; All existing sales transaction are recorded; ïÆ' ¼Accuracy: to ensure that amounts of sales for quantities shipped is recorded and billed accurately, is summarized appropriately and is traceable to accounts receivables master file; ïÆ' ¼Presentation and disclosure/ Classification: Sales transaction are appropriately classified; and ïÆ' ¼Cut-Off: The sales are recorded in the accounting period in which these were incurred. We propose the following tests of controls for Sales and Collections: ïÆ' ¼Examination of purchase orders from customers for evidence of customer approval; ïÆ' ¼Inspection of sales invoice for supporting documentation; ïÆ' ¼Tracing Sale invoice figures to bill of lading and customer order; ïÆ' ¼Inspection of batch control file for initials of data control clerk authenticating sign off; ïÆ' ¼Follow up on the sequential pattern of Shipping documents; ïÆ' ¼Examination of file for batch totals and initials of data control clerk; ïÆ' ¼Inspect the internal verification documentation package; and ïÆ' ¼Re-perform reconciliation of customer debtors master file totals to general ledger balance. Substantive Tests of Transactions For each transaction, there should be at least one substantive test, but there can be more than one. We will gather evidence for internal controls by: Documentation; Inquiries of the client; Re-performance; and Recalculation. The tests create audit evidence that support the common assertions for the business cycle: Existence and Occurrence, Completeness, Accuracy, Presentation and disclosure/ Classification, and Cutoff. We propose the following substantive tests of transactions for Sales and Collections: ïÆ' ¼Ensure that the sales invoices are serially numbered; ïÆ' ¼Review master file and sales journal for unusual transactions and abnormally high or low amounts; ïÆ' ¼Trace the sample of selected sales journal entries to its supporting documents like , bill of lading and sales order inter alia , also check duplicate sales invoice issued (if any); ïÆ' ¼Trace information as per shipping documents to the sales journal; ïÆ' ¼Trace sales journal ledger entries to sale invoices on sample basis; ïÆ' ¼Verify amounts on the sale invoice by re-computing price and extension on the same; ïÆ' ¼Trace amounts of sales from Sale invoices to customer orders, sale order and shipping documents like bill of lading etc.; and ïÆ' ¼Trace selected invoices from journal to the Trade debtors’ master file and test amount, date, and invoice number for valuation and cut off. Analytical Procedures Because analytical procedures are substantive tests, they reduce the extent to which the auditor needs to perform detailed tests of balances, if the analytical procedure results are favorable. Our audit team performs analytical procedures for the entire sales and collection cycle, not just accounts receivable. When we perform analytical procedures for sales, we obtain evidence about both sales and accounts receivable. We propose the following analytical procedures for Sales and Collections: Analytical Procedure Possible Misstatement Compare gross margin percentage with previous Overstatement or understatement of sales years (by product line). and accounts receivable. Compare sales by month (by product line) Overstatement or understatement of sales over time. and accounts receivable. Compare sales returns and allowances as a Overstatement or understatement of sales percentage of gross sales with previous years returns and allowances and accounts (by product line). receivable. Compare individual customer balances over a Misstatements in accounts receivable and stated amount with previous years. related income statement accounts. Compare bad debt expense as a percentage of Uncollectible accounts receivable that have gross sales with previous years. not been provided for. Compare number of days that accounts Overstatement or understatement of receivable are outstanding with previous years allowance for uncollectible accounts and and related turnover of accounts receivable. bad debt expense; also may indicate fictitious accounts receivable. Compare aging categories as a percentage of Overstatement or understatement of accounts receivable with previous years. allowance for uncollectible accounts and bad debt expense. Compare allowance for uncollectible accounts Overstatement or understatement of as a percentage of accounts receivable with allowance for uncollectible accounts and previous years. bad debt expense. Compare write-off of uncollectible accounts as Overstatement or understatement of a percentage of total accounts receivable with allowance for uncollectible accounts and previous years. bad debt expense. (Arens, 2012, p. 524) Payroll and Personnel Cycle The personnel and payroll cycle of Apollo Shoes Inc. must be audited with the inclusion of tests of controls, substantive tests of transactions, and analytical procedures. Tests of account balance details are not required considering the balance sheet accounts regarding payroll are not of a material nature (Arens, Elder, Beasley, 2012). Transactions within the payroll cycle have the potential for materiality and are therefore far more important when designing the audit program. Test of Controls Internal control over the payroll and personnel cycle is significant to the accuracy of each payroll transaction. In order to properly test controls regarding each of the audit objectives listed above the design for test of controls includes several review and examination factors, as well as discussion with employees. Substantive Test of Transactions Tests of transactions may happen during the testing or internal control or may happen after the internal control has been tested depending on the most efficient way to conduct the audit program. Tests of transactions for the personnel and payroll cycle are of high importance because of the volume of transactions throughout the accounting period. Transaction testing allows for identification of irregularities and potential misstatements in payroll. Apollo Shoes Inc. uses an internal form known as a â€Å"take home sheet† that indicate gross pay, each deduction, net pay, and year to date totals for each employee (Louwers Reynolds, 2007). Examination and comparison of this form, the corresponding payroll register, and the corresponding canceled checks will make up a large portion of the tests of transactions. 1.Compare canceled checks with payroll register 2.Compare canceled checks with take home sheets 3.Compare payroll change documents to payroll employee files 4.Recalculate register entries and take home sheets 5.Recalculate hours worked from time records (Arens, et al., 2012) 6.Compare payroll register and take home sheets with vouchers paid 7.Examine employee records for all unclaimed checks 8.Compare â€Å"paid† register and vouchers with master payroll file 9.Examine time cards and time clock Analytical Procedures Analytical procedures as a part of the audit program allow for the relatively quick comparison of specific account details that may lead to identifying possible misstatements that require additional detailed testing (Arens, et al., 2012). Analytical procedures involve the use of current and historical information to make comparisons. If the comparison result differs from the expected then additional testing will be necessary. Compare salary expenses to those from last year in order to determine if the expected increase in salary expense is reasonable (Louwers Reynolds, 2007). Compare total payroll expense to previous years accounting for pay and volume increases to establish whether or not there are misstatements in payroll expenses (Arens, et al., 2012). Compare sales to last year and review these in order to determine if the changes in payroll and sales are relative from one year to the next. Increased sales with a decrease in payroll for example may indicate a misstatement. Compare payroll tax expense as a percentage of salaries and wages to previous years to determine potential misstatements in payroll tax expense (Arens, et al., 2012). Review executive salaries and determine if they correspond to the salaries authorized in the board minutes (Louwers Reynolds, 2007). Acquisition and Payment Cycle With the acquisition and payment cycle, there are three main transactions in this cycle, which entail: ïÆ' ¼Attainment of merchandises and amenities, ïÆ' ¼Cash distribution, and purchase returns, and ïÆ' ¼Allowances and buying reductions. The first assessment goal is to check for existence by confirming that acquisition demand, purchase order, receiving report, payment transactions and merchant statements are attached to the coupon. It needs to be confirmed that the level of credit authorization is accurate, entrance of acquisitions are from approved merchants only, and that each transactions are appropriate. Then the, papers are studied for existence, merchants are certified, and payable records are reviewed for uncommon accounts. The fixed assets that are attained are observed too. The next audit goal is to check control for extensiveness by testing that the transactions are renumbered and in sequence order. Transactions are outlined to coupons and journals. Additionally is to assess controls for correctness by validating that the calculations are accurate and are associated to summary reports. The journals and reports are paralleled for correctness. The goal of the assessment is to check controls for arrangement by validating account grouping and inspecting the chart of accounts and processes by linking the grouping through the chart of accounts as they mention to the merchant’s statement. The audit goal is to assess the controls for timing by validating periods and observing and witnessing unrecorded merchant statements and transactions. These are confirmed on the inside. The dates of acquiring these reports and statement are then paralleled with dates of acquirement and payment transactions. The assessment platform is intended to let the business to comprehend how the auditors will be testing internal controls. This sequence of exams and methodical processes are intended to demonstrate the worth and rationality of the sales and collection cycle, payroll and personnel cycle, and acquisition and payment cycle. The exams center on existence, wholeness, and correctness. Once the exams are done, we will have a better indication on how to continue with the remainder of the assessment. It will help to regulate how long the assessment might be and what the price could be. References Arens, A. A., Elder, R.J., Beasley, M.S. (2012). Auditing and assurance services: An integrated approach (14th Ed.). New York, New York: Pearson. Louwers, T. J., Reynolds, J. K. (2007). Apollo Shoes Casebook. New York, New York: McGraw-Hill.

New rules Essay Example for Free

New rules Essay Seven years ago the first wave of welfare families were about to reach the time limits that had been set for receiving benefits and would soon have their cash handouts cut off. This was happening because of time limits states imposed as welfare reform that was put into place eleven years prior. Republicans created new rules for welfare that hadn’t taken place in over 40 years. In August of 1996 President Bill Clinton signed a law that required the states to push welfare recipients into the workforce. This became known as â€Å"workfare† (Douthat, 2007). This law gave incentives to state welfare offices to shrink their caseloads, and limited families to five years or less of federal money. This incentive included taking the money saved from welfare and converting them into block grants that states could spend as they see fit. Many conservatives thought that this would force poor mothers off of welfare. But many including The Urban Institute said that changes would push more children into poverty (Green, 2007) this did not happen. When the time limits took affect many states scrambled in the fall of 2000 to enact an emergency force that would help families through the transition. The need for this service was not needed. â€Å"After peaking in 1994, when many states began experimenting ahead of the federal law, America’s welfare caseload fell by 60% over the next decade, from 5 million to 2 million families† (Alfred, 2007). Welfare mothers were finding jobs with the largest increase being unmarried mothers. Their unemployment rates jumped from 44% in 1993 to 66% in 2000 and the poverty rate dropped 15.1% to 11. 3%. Reform showed to be working (Derose, 2007). But this was only because of the booming economy during the years between 1993 and 1999. During this period unemployment rates fell and rapid job development created the jobs. Wage subsidies helped with this trend also. When the government increased the earned income tax credit this created a reward for low income families and an incentive for them to work. With this success states changed practices in their welfare offices and in some cases turned many of the caseloads to private firms. Most of the offices would stress work for people that sought help this included job training sessions when they signed up for assistance. Some states required applicants to try job searches before signing up for benefits. The federal grants that were shifted were used for work support. Some of these benefits include childcare, healthcare and transport subsidies (Peters, 2007). But this did not help all incomes because earnings of women that left welfare rose more than their cash assistance fell and this still left families just scraping by. After leaving welfare many women went on to get training and education with government help to find jobs with better pay and benefits. Showing the quality of many of the mother’s lives increasing because of welfare reform. But on the other side things didn’t fare so well. Around 10 to 15 % of America’s former welfare recipient’s are not working or receiving benefits. These individuals are relying on relatives or other forms of charity just to meet their daily needs. Many of the remaining welfare cases are of people with mental or physical disabilities who cannot support their families by working. Welfare reform is not working for them. It makes it difficult for these individuals making them give up or not even try. Welfare reform has helped against the battle of dependency and America is in a better stance to attack poverty head on, but still t here are three important challenges that need to be addressed (Ponnuru, 2007). The first is to find new plan to help the children whose parents are mildly disabled, emotionally disturbed, mentally slow or addicted to drugs or alcohol. These are the individuals that are showing up at the welfare offices for help. These families face a limited ability in raising children which worries many in America. Dealing with these individuals is very complicated you can’t just get them work many are eligible for disability benefits and obtaining them is a long hard process (Mead, 2007). A solution would be training for social workers to identify the needs and solution of these individuals making it more assessable to individuals that are not mobile rather than harder.

Culture and the Turkish economy

Culture and the Turkish economy Introduction Peculiarities of running business and transnational communications are directly related to the culture of the country. Globalization of the economy has undoubtedly become a commonly accepted phenomenon. Even small and medium businesses, wanting or not, face problems of international business relationships: be it the purchase of equipment, materials or other trade and procurement activities, search for partners or investors, not to mention the direct competition with multinational companies in their own domestic market. Larger players of market, in connection with its inevitable saturation, are forced to think about entering the international arena. All these factors make the study of culture of business relationships and international communication increasingly relevant for managers. Awareness about the peculiarities of a particular culture, the ability to consider and use these peculiarities in practice help some companies quickly and at less cost to establish relations with partners, and others to deal more effectively with rivals. The knowledge of the features of international communication is also useful for managers working in foreign companies, since they help to better adapt to a foreign environment, understand the requirements of top-management, permissible frames of conduct and, accordingly, to move faster through the ranks. Major dimensions of culture in Turkey  and their influence on Turkish economy and business practices When building business relationships, finding partners for business, developing private business in the territory of another country, it is always necessary to take into account the totality of the rules of business etiquette and specificities of traditions of each cultural environment. Turkey has long been a secular state with European style of doing business, but it should be remembered that the influence of Islam, though not pronounced in recent times is reflected in some aspects of the Turkish business etiquette and bears a deep cultural meaning. Turkey combines European and Middle East traditions in the business culture, therefore common business etiquette here has some nuances which are useful to know for building successful and lasting business relationships. Lets consider these nuances. First, Turkey has a sufficiently well developed family-owned business with a clear hierarchy. Family traditions in Turkey are very important, both in life and in business (Burnaz, 2009). Second, different spheres of life in Turkey are influenced by religion. If the partners are religious people, one should keep in mind that Friday is a holy day for Muslims when they visit temple to pray, so no important business meetings and negotiations should be appointed on this day. Ramazan is a month-long sacred abstinence of all Muslims, during which one cannot eat, drink, smoke cigarettes from sunrise to sunset. This should be kept this in mind when planning a business lunch or dinner in a restaurant. During Ramazan it is better to appoint business meetings with Turkish Muslims after sunset, however, if it is possible to avoid them, it is better to postpone all negotiations until after Ramazan. Many Turkey residents leave on vacation in July or August, so the middle of summer is not the best time for negotiations and business meetings, while from October to May is the most active and fruitful period for Turkish business culture (Burnaz, 2009; OECD Economic Surveys: Turkey, 201 0). It should be remembered that as in any other country, courtesy and respect for etiquette in business in Turkey is especially important. Good personal relationships based on trust and mutual respect play a significant role in building business relationships with Turkish partners, therefore, before proceeding to business negotiations, it is necessary to show them openness and readiness for friendship and to emphasize the mutuality of benefits (Burnaz, 2009; Ararat, 2008, Gupta, 2009). Motivation in negotiating with the Turks should be clear and precise. It is very important in the process of business negotiations to clearly outline the advantages and profitability of a proposal for the Turkish side, although it is not the only thing a benefit may be expressed in for Turkish partners. Instead of profits it is recommended to focus often on such points of the transaction as increased authority and power. Respect, recognition and other intangible benefits may also have a positive impact on the outcome of business negotiations in Turkey (Gupta, 2009). Thus, understanding that Turkish culture is very different from European or American business culture is a big step in doing business in Turkey and with the Turks. It takes patience and time to learn all the ins and outs, but the Turks also show patience towards foreigners and willing to make allowances for any mistake or error in etiquette made by a foreigner. In general, Turkey is an attractive country to do business with the positive dynamics in the economy. Turkey managed to avoid large losses that might have occurred as a result of the global economic crisis of 2008-2009 (Turkey passes the crisis test, 2009). Having analyzed the economic development of Turkey for the period from 2002 to the present day, it can be argued that the state of the economy has become particularly favorable, due to the below factors (OECD Economic Surveys: Turkey, 2010; Turkey passes the crisis test, 2009; Turkey: Business environment at a glance, 2011; Aydin, 2006): The currency reform in Turkey, 2002; reforms in social security and health care; tax reform beneficial for entrepreneurs; TOKÄ ° Innovations (Housing Administration Projects) gave impetus to the development of national construction companies; State support for small and medium-sized enterprises, which constitute 97% of the Turkish economy; Increased economic growth in Turkey, which is largely due to the automobile industry, real estate and textile industry; Successful investments in tourism; Active development of the logistics sector in Europe; New international communications and new markets: the most promising emerging markets for Turkey are China, South Korea, India, BRIIC group, as well as markets of Pakistan and Bangladesh; Regional and social development: 40% of the EU budget is allocated to regional development and social infrastructure; Funding at the expense of TOBB (the Union of Chambers and Commodity Exchange of Turkey); Development of higher education: there are already 95 public and 45 private universities in Turkey. Apart from that, the Government of the Republic of Turkey considers foreign direct investment as the driving force of economic development and prosperity of the country. Turkey has one of the most liberal legal regimes for FDI among the member countries of the Organization for Economic Cooperation and Development (OECD). Except for some sectors, businesses that are open to the private sector in Turkey are mostly open to foreign partners and investors (OECD Economic Surveys: Turkey, 2010). Nevertheless, all investors, regardless of nationality, face a number of specific obstacles characteristic of developing Eastern countries: excessive bureaucracy, slow acting justice system, high taxes, corporate governance weaknesses, sometimes unpredictability of the decisions taken at local government level, as well as frequent changes in legislation and regulatory framework (Gupta, 2009). However, foreign investment regulation, for the most part, is transparent. Turkey supports national regime, including the purchase of real estate by foreign capital companies registered in accordance with Turkish law, and in most sectors no investment audit is provided (only notification is required). The Turkish Government supports the principle of transparency with the associated nation as a precondition for the acquisition of real estate by foreigners, and imposes a limit of 2.5 hectare of property acquired by foreign individuals. Individuals cannot own more than 10% of the land in any of the areas of industrial development (Kalafatoglu, 2010; Keyman, 2005;). The maximum share of foreign equity participation is limited to 25% in broadcasting and 49% in aviation and maritime transport. Establishment of companies offering financial services including banking and insurance, as well as oil-related companies, requires special permission from the Government of Turkey for both domestic and foreign investors. In practice, regulators do not restrict foreign ownership in the financial sector: in 2005 and 2006 a series of acquisitions by foreign persons were approved, and several foreign financial companies has been operating in Turkey for a long time (Ulusoy, 2009). The privatization process in Turkey is currently going on. The Government of the Republic of Turkey privatizes the state economic enterprises through selling lots of securities, public offerings, or a combination of both. The total amount of transactions in the Turkish privatization program amounted to 8.1 billion dollars in 2006, 4.3 billion dollars in 2007, and 6.3 billion dollars in 2008. The state continues privatization process, despite the fact that the reduction of global financial flows, which began in 2008, may entail certain obstacles (Ulusoy, 2009; OECD Economic Surveys: Turkey, 2010). Bureaucratic delays used to be significant obstacles to both national and foreign companies. However, recent reforms have simplified the process of establishment of companies, reduced the requirements to obtain permits, set a single form of registration of companies and enabled individuals to register their businesses in the Union of Chambers and Commodities Exchange of Turkey. Cross-cultural analysis: business cultures of USA and Turkey Generally, two polar opposite styles of management are distinguished, and consequently, business relation cultures: American or Western and Oriental styles. They are fundamentally different in structure of collection and exchange of information, separation and segregation of duties, degree of standardization, coordination and subordination. The American system is characterized by management based on science, individualism and personal responsibility, a clear division of labor, specialization, planning based on the analysis of large amounts of quantitative information. Oriental management system is based on collective responsibility, rotation system, long-term career planning, equation of employees to the company and its customs (Burnaz, 2009; Gupta, 2009). At the same time, in line with the Western style, there has recently distinguished a pan-European, also partly inherent to Turkey as an EU member, with a simultaneous focus on economic and social indicators, such as a guaranteed opportunity for staff development, involvement of employees in decision-making process, the emphasis on favorable climate in the company (Burnaz, 2009; Gupta, 2009). However, despite the tendency to unify business methods and communication standards, we believe that the explicit differences in business culture will remain in the future. Despite the huge variety of business cultures, there are methods to predict certain aspects of behavior of representative of a certain culture. Ones of the most applicable methods are the classification of countries according to G. Hofstedes four variative characteristics reflecting basic differences of cultural values, and contextual ranking of cultures, proposed by E. Hall (Cateora, 2000). According to these theories, the USA is a notable example of a country with a high index of individualism (IDV=91), when a separate individual poorly integrates itself into the group, and strong individualistic mentality is observed with a focus on the importance of personal life and initiative. The Turkish society is rather a society where the mentality of community relations dominates, so it is based on morality, sense of duty, predominance of the interests of the collective over the individual ones, and loyalty (IDV=37) (Table 1). Another important cultural dimension is the parameter of power (hierarchical) distance. Power distance index measures the tolerance of the society towards social inequality, i.e., unequal distribution of power between superior and subordinate members of the social system. The degree of distancing shows the relation of employees to the power of managers. Turkey has a culture with a high index of power distance (PDI=66), and power in Turkey may even be inherited. Here there is a significant difference between the members of the society who are at different social levels and difference in the privileges, which are perceived by the members of the society for granted. In countries with a low power distance index, like USA (PDI=40), the reverse pattern is observed (Table 1). The next quality largely determined by culture is the control of the level of uncertainty, which shows the extent to which members of a cultural community are programmed to freedom of action in unstructured non-standard situations. In this aspect, the USA and Turkey also hold totally different positions. As a country with high uncertainty avoidance index, Turkey (UAI=85) is less resistant to stress, more concerned with security issues and following the rules, which leads to poor perception of change and slow adaptation to new ideas. USA is characterized by culture with low UAI (UAI=46) associated with greater mobility, willingness to take risks, innovation, tendency to rely on knowledge, rather than absolute knowledge (Table 1). Moreover, the USA is rather a country described by Hofstede as the country with masculinity behavior (MAS=62), i.e. dominance, encouragement to competition, high demands, desire for career achievements and entrepreneurship, greed and passion for capital accumulation, lack of caring about others. In contrast, though attached now to the European community, Turkey still belongs to femininity pattern (MAS=45) and the prevailing values are humility and altruism, gender equality, emphasis on serving people, mutual aid (Table 1). Table 1. Indexing USA and Turkey depending on cultural values by Hofstede. Country IDV Ranking by IDV* PDI Ranking by PDI UAI Ranking by UAI MAS Ranking by MAS USA 91 1 40 38 46 43 62 15 Turkey 37 28 66 18/19 85 16/17 45 32/33 * Classification among 53 countries of the world, by 2000. (Cateora, 2000) In addition to the parameters identified by Hofstede, the predominant and characteristic of the culture type of communication is of great importance in the typology of business cultures. On this parameter, all nations can be ranked by the degree of cultural contextuality. Recent studies have revealed a high correlation between high/low-contextuality and the Hofstedes indices of individualism/collectivism, and hierarchical level of distancing (Cateora, 2000). Thus, low-context American culture shares relatively low hierarchical differences and high level of individualism. On the contrary, high-context Muslim culture is typically characterized by a significant difference between the hierarchical levels and low levels of individualism. Therefore, the majority of modern managers, employees of international companies, are more effective in countries with the low-context language, since they are relying on the reports, contracts and other acts documented in writing. But even in low-context cultures, communication is largely dependent on cultural differences (Cateora, 2000; Gupta, 2009). High-context cultures require a considerable period of time before starting the business part of the relationship, because future partners must get to know each other for joint business. For example, if one cannot find time and desire to drink coffee and talk about abstract topics, one cannot advance to the business part of the conversation (Cateora, 2000; Gupta, 2009). Another indicator is the source of power and level of authority, which is a direct consequence of the level of the hierarchical distance, as it combines the effect of the power structure in business with the status and position of manager in the community, depending on the size of the company, publicity, type of property, and cultural values. In Turkey, the decisions are mainly made exclusively by the head of the company, who prefers to deal only with senior executives of other companies. Business here is not between companies or divisions, but between individuals. The latter also means that in case of leadership changes from one side or another, the achieved agreements may lose their power, if trust relationships arent re-established between new top executives of companies. Besides, the decentralized system, common for the U.S., enables managers at various levels to make decisions relevant to their functions, which is not common for Turkey (Ararat, 2008; Gupta, 2009). Thus, the obvious conclusion is that it is necessary for the authoritarian cultures as well as companies with a decentralized power structure to correctly determine the decision-makers, while working with companies in which decisions are taken by consensus, it is important to convince each member of the committee or group. Peculiarities of conducting business in Turkey Business in Turkey is quite difficult to arrange. But the results of registration of the business in Turkey and certain investments can be easily recouped. Peculiarities of doing business in Turkey determine such things as sale and purchase, opening bank accounts, tax system, offshore, ready business, small business and profitability of big business. In general, 2011 will be very important for Turkey. In June, the general election will be held. The current government has been successful in many areas of the economy; although some serious problems still remain. Therefore, opposition political parties should form new political-economic strategies with respect to the above areas. Turkey has to achieve significant economic growth, reduce unemployment, ensure social justice, and resolve tax issues. If it is done succeeds, it will be able to join the BRIIC (Kalafatoglu, 2010; OECD Economic Surveys: Turkey, 2010). The Government of Turkey since 2001 has been implementing a comprehensive program designed to accelerate all the procedures related to investments and attract more direct foreign capital into the country. The national body, the Coordinating Council for the Improvement of the Investment Environment (YOIKK) provides methodological support in this issue. In addition, in 2004 the Investment Advisory Council for Turkey (IAC) was established, whose recommendations serve as a guide for YOIKK, and activities undertaken within the Councils recommendations are published in annual reports of the Treasury of Turkey on the activities of IAC (Keyman, 2005). The government continues to implement legislative reforms, some of which are aimed at attracting foreign investment to Turkey. The draft of National Legislative Network, a project of automation and integration completed the process of developing the technical infrastructure in 2008, designed to accelerate the execution of business cases by facilitating the transfer of documents and transcripts of court proceedings and give the opportunity to file an application online. In addition, the government simplified the access of foreign investors to justice, including legal advice and Alternative Dispute Resolution, supported by the U.S., EU and World Bank (Turkey: Business environment at a glance, 2011; Kalafatoglu, 2010). Turkey made the tax system more convenient for investors as well. In 2006 the basic rate of income tax was reduced from 30 to 20%. The government also cancelled the income tax for foreign investors who own bonds, notes and shares, preserving it for bank deposits and repurchase transactions. In 2007 tax administration established a division designed to manage taxes collection from large corporations (Keyman, 2005). However, the Government of Turkey has not yet managed to implement further tax reforms, including reducing the tax on wages, which is one of the highest among OECD members. The Turkish Government also increased the VAT on leasing transactions from 1 to 18% in 2007. Special consumption tax on alcoholic beverages in 2008 reached 275.6% with the minimum requirements for special tax based on market prices of products (Ulusoy, 2008). Turkish laws affecting the investment climate continues to develop. It guarantees freedom of transfer of profits, fees and royalties and repatriation of capital. This guarantee is reflected in the bilateral investment treaties between Turkey and the United States in 1986, and in some similar agreements, which regulate the unlimited and proper handling of all funds related to investment in a freely convertible currency in the self-regulating market (Treaties and Agreements, Turkey-United States, 1986). Turkey is a member of the International Centre for Settlement of Investment Disputes (ICSID). Turkey also ratified the Convention Establishing the Multilateral Investment Guarantee Agency (MIGA) in 1987. Turkish law provides the confirmation of international arbitration execution of investment disputes between foreign investors and the state. Turkeys is also a member of the WTO Agreement on Trade Related Investment Measures (TRIMS) (Keyman, 2005; Ulusoy, 2008). Turkey investment stimuli system was significantly improved in 2006 to support manufacturing industry, energy sector, and export. General regime of investment incentives suggests tax benefits and, in some cases, the possibility of lending. Turkish Treasury also regulates some issues regarding interest rates on investment loans for small and medium enterprises, RD projects, environmental protection, as well as projects in 50 provinces, where the annual income per capita is below 1500 U.S. dollars. For such provinces, the law provides income tax incentives, social insurance benefits, free land and reduced electricity cost up to 20-50% (Ulusoy, 2009; OECD Economic Surveys: Turkey, 2010). In RD sphere, Scientific and Technological Research Council of Turkey (TUBITAK) and Technology Development Foundation of Turkey (TTGV) deal with reimbursements for RD and capital borrowing. Projects that get such benefits include development concepts, technology research, technical feasibility evaluation, concept-to-design laboratory researches, samples study, test products production, experimental facilities construction, product testing, patent research and design problems solutions. In addition to these incentives, the Government of Turkey provides support for technological development zones, which involves the creation of infrastructure and production facilities, exemption from taxes, VAT, income taxes and revenues, and from customs duties for special IT-sector. Moreover, export stimulating program is focused on RD, market research, and participation in international exhibitions and fairs. In Turkey, no technical requirements for the beginning, implementation and expansion of investment projects are provided. There are also no restrictions to the acquisition by investors of goods from national sources and exporting specific percentage of products. Investors access to foreign currency does not affect exports. There are also no restrictions for domestic companies to own shares of foreign investors for the fact that the proportion of foreign shares will be gradually reduced or investor will transfer its technology on certain terms. There are also no conditions established by the state in terms of the permission to invest, including the location in specialized geographic areas, specific percentage of national resources for the production of goods and services, national shares packages, import substitution, export requirements, employment of the population the investor technically located in, technology transfer and financing from national sources (Ulusoy, 2008; Ulusoy, 200 9; OECD Economic Surveys: Turkey, 2010). The Government of the Republic of Turkey does not force investors to disclose proprietary information or any other kind of information different from the publicly available one during the process of obtaining permission from the supervisory authority. Companies with foreign capital are to send a report on their activities, submitted to the General Assembly of shareholders, the auditors report, and balance sheet in the Foreign Investment Department of the Treasury annually in May. Except for issues relating to openness to foreign investment and transparency of the system of regulation, Turkey provides all the rights, benefits, deductions and privileges available to national capital and companies, as well as foreign capital and companies on the basis of most favored nation regime (for selected countries). For example, American and other foreign firms can participate in publicly funded programs and programs of subsidizing research and development on the basis of national treatment. The Government of the Republic of Turkey has adopted policies and laws that, for the most part, should promote free competition and transparency in business. However, foreign companies in some sectors complain that the regulations are not transparent and understandable from time to time. One should keep in mind that Turkey is an observer, but not a member of World Trade Organisations Commission on Government Procurement. However, Turkey is an actively developing country, which tries to keep pace on all the contemporary European and American innovations. One of the most perspective areas in Turkey is internet and mobile commerce. For instance, recent researches show that mobile marketing has acquired great popularity with the development of technology SMS since 2000 in Europe and different parts of Asia. Over the past few years SMS-messages have become a major advertising channel in Turkey, and many experts even tend to view Turkey as an innovator in mobile marketing (Demirbag, 2008). The vivid example of this success is the experience of the Turkish branch of Pepsi, which in the last 3 years has been one of the most active players using mobile marketing tools. To date, according to the data of Pepsi Turkey, the level of participation in promotional campaigns conducted by the department is the highest in the category. The company uses mobile technologies, because it considers them more effective than TV tool to provide an opportunity for interactive communication with Turkish consumers. One of the campaigns introduced by Pepsi offered consumers wallpapers and ringtones, including the famous song Da Da Da. Over the course of a promotional campaign, users downloaded more than 200,000 ringtones (Tsalikis, 2009). Turkish companies (like Finansbank, BP, FritoLay) proved that simplicity and possibility of immediate gratification are of great importance for the Turkish consumer, and the mobile channel can provide this effect (Demirbag, 2008). In general, the trust of Turkish consumers continues to rise since February 2010, reaching 85.8. This is the highest level over the past 14 months (OECD Economic Surveys: Turkey, 2010). According to the report published by the Institute of Statistics of Turkey in 2010 jointly with the Central Bank of Turkey, the index of consumer confidence amounting to 85.8 points is the highest mark since February of 2009 when it amounted to 87.60% (Tsalikis, 2009). The index started to rise since November 2009, after reaching a record low value of 78.38 points. If the index exceeds 100, it means that consumers are optimistic, and if it equals to 100, it means that consumers are neither optimistic, nor pessimistic, but if the index is below 100, it indicates pessimistic consumers (Aydin, 2006). The report determines the growth of the index of consumer confidence through the increase of the purchasing power of consumers in the current and future period, the general state of the economy and employme nt opportunities in the coming quarter. Conclusion The research has shown that Turkey is characterized by the specific business culture, experiencing the influence of European Union, USA, and its Asian partners. Belonging rather to eastern patterns of business culture, Turkey differs much form the United States in the major cultural indicators, such as indices of power distance, individualism, uncertainty avoidance, and type of business behavior (masculinity vs. femininity). However, in recent years, Turkey demonstrates high indicators of economy growth, openness to reforms, laws adjustments and democratic investment policy, which makes Turkey a favorable business partner. In addition, Turkish policy and legislation on labor, health and safety do not impede investment, although legal restrictions on firing workers may create obstacles to labor-intensive activities in the formal economy. The specific tax policy sometimes hinders investment decisions, e.g. high taxation of beverages, similar to Coca-Cola, hinders investment in the sector. However, serious tax incentives for free trade zones provide incentives to invest in these zones. Similarly, incentives for investment in certain low-income provinces are designed to increase investments in these areas. Nowadays, international credit rating agencies insist that the investment level of the Turkish economy is still not high, but markets do not express much concern. Credit default swaps insuring Turkish securities against default for 5 years, are estimated at 1.84%. And while the Eurozone is struggling with budget deficits, Turkey states huge budget surplus due to the growth of tax revenues. Turkey is considered to be a country of investment grade in the market of credit default swaps after its dollar-denominated bonds started to exceed the bonds of developing countries in Europe largely due to accelerated economic growth. According to preliminary estimates of the Government, the economy of Turkey grew in first quarter by 12%, which allowed the Prime Minister of Turkey to claim that Turkeys credit rating wont be reduced in the coming 6-10 months. Generally, the country retains the trend towards improvement of economic performance, development and innovation, which opens new perspectives for foreign investment, collaboration and partnership.

Great Expectations by Charles Dickens Essay -- Great Expectations Essay

Great Expectations by Charles Dickens In Great Expectations, Dickens wants to explore what it means to be a gentleman in the rapidly changing Victorian England. He suggests that money is not everything, but you need some to get yourself started in the world. Being a gentleman means that you have to be moral, kind, courteous, hard working, financially independent and educated. Pip’s experiences of social class, in some ways mirror those of Dickens’ childhood. Dickens’ parents were middle class but moved down the class ladder when they moved house, (they moved from quite a nice house into a slightly smaller house in a slightly less desirable area, over and over again, due to financial problems, hence moving down the class ladder) which happened quite often. We say that they have downward social mobility. In the early stages of Great Expectations, Pip experiences many different types of social classes. These include the criminal class and the upper class, two very different classes. Dickens explores the idea of a modern gentleman through Pip’s experiences; at the beginning of the novel, Pip is in his own village, surrounded by people just like him and of his own class. Then, he is taken to Satis House where he meets Estella, who is of a much higher class. Estella changes his views on becoming an apprentice to Joe in the forge; previously Pip looks forward to it, thinking that it is the best thing in the world, but he changes his views drastically after he meets Estella because he believes that Estella will think that he is even more common than she already does. Jaggers, who is a lawyer representing Pip’s benefactor, comes to see him and informs him that he will inherit a grand property later in life... ...nce again, thanks to Pip. Pip discovers that Mr. Jaggers’ housekeeper, Molly is Estella’s mother and that Magwitch, his benefactor, is her father. Orlick, who used to be one of Joe’s apprentices, confessed to attacking Mrs. Joe after he attempted to murder Pip. He is sent to the county jail after breaking into Mr. Pumblechook’s house. Magwitch has a struggle with Compeyson, the man who stood up Miss Havisham on her wedding day and ruined her life, and Compeyson dies, after betraying Magwitch. After being abroad for 11 years, Pip realizes that he has neglected Joe and Biddy and apologizes to them when he comes back, a self-made man. He realizes that his ways must change and begins the long and difficult process of becoming a true gentleman. He also goes to Satis House and visits Estella. He sees that she is no longer as black-hearted as she used to be.

Charles M. Manson :: essays research papers

Charles M. Manson   Ã‚  Ã‚  Ã‚  Ã‚  In this world there are cults everywhere. Whether they're in the US, China, or maybe next-door there is always one common factor, control. Charles Manson was a cult leader in southern California during the sixties. Like all cult leaders Manson had his own small band of followers. His influence was so great that his followers were willing to kill for him at his smallest whim.   Ã‚  Ã‚  Ã‚  Ã‚  Charles Manson was very paranoid and was under the influnce that there was to be an upcoming race war. He called this race war â€Å"Helter Skelter†.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Page 1   Ã‚  Ã‚  Ã‚  Ã‚  Charles M. Manson was born in Cincinnati on November 11, 1934. His mother Kathleen Maddox, a teenage prostitute, his father was a man remembered as â€Å"Colonel Scott.† In order to give her bastard son a name she married William Manson. He quickly abandoned the both of them. In 1939 Kathleen Maddox was arrested for robbery and Charles was sent to live with his aunt and grandmother. Charles remembered his aunt as a harsh disciplinarian and favored is uncle because he gave him money for the movies and took him on frequent fishing trips. Only when his uncle became ill did his unfit mother come and reclaim her unwanted son and moved to Indianapolis.   Ã‚  Ã‚  Ã‚  Ã‚  When Mrs. Manson reclaimed her son she promised that she would take care of him and provide for his every need. Unfortunately, all these promises were soon shattered by liquor and men. She frequently neglected Charles by telling him she would be back in an hour and then not show up for the rest of the night. Sometimes when her guilt took her over she would give him fifty cents and another promise; and at other times she just abused him.   Ã‚  Ã‚  Ã‚  Ã‚  When Mrs. Manson got fed up with taking care of Charles she arranged to have Charles put in a foster home, but arrangements fell through. As a last resort she sent Charles to Gibault School in Terre Haute. Mrs. Manson couldn't keep up the payments and once again Charles was sent back to his mother's abuse. At only fourteen Manson rented himself a room and supported himself with odd jobs and petty theft. His mother turned him into the juvenile authorities. Once there Manson met Rev. George Powers who had him sent to Boys Town near Omaha, Nebraska. Charles spent a total of three days in Boys Town before running away with his new friend Blackie Neilson. They were arrested in Peoria, Illinois for robbing a grocery store and returned back to Indianapolis. Charles was then sent to the Indiana Boys School in Plainfield where he ran away another

William Shakespeares The Taming of the Shrew Essay -- William Shakesp

William Shakespeare's The Taming of the Shrew "The Taming of the Shrew" could either be seen as offensive or acceptable to women dependant upon the era of which they lived (16th century-the period of Shakespeare, or the 21st century). Act 4 Scene 1 is a main focal point to debate whether the play is seen as offensive to women. In Shakespeare's time, women were not treated humanely but more like objects. Men were seen as the superior sex of which had complete control over women and could marry who ever they wanted. The women had no say in who they married. Basically the two sexes were not treated equally. Also women could not go to school, but had to stay at home to cook and clean. Men could also bet on the behaviour of their wives to see which is the 'tamest'. Obviously a lot has changed since Shakespearian times and men and women are now treated equally and have the same rights as each other. Women can go to school and also choose who they want to marry. In the Shakespearian time the male superiority etc would have been classed as acceptable and normal, but a modern audience would be flabbergasted if they saw a man bidding with the woman's dad to marry her. Throughout Act 4 Scene 1, there are examples of the bad treatment Petruchio forces against Katherina; "I tell thee, Kate, `twas burnt and dried away, And I expressly am forbid to touch it," Act 4 Scene 1, Line 152-3. This quote shows that Petruchio is denying Katherina food by saying it is burnt and later on in his speech that burnt meat produced an excess of the choleric humour, which caused anger. We know he is lying just to make Katherina starve in order to tame her. This could definately be seen as offensive or even a crime for denyin... ...lso the decisions were made not in the sisters interests. In Act 5 Scene 2 the men bet on whose wife is most obedient; "Let's each one send unto his wife and he whose wife is most obedient to come at first when he doth send for her shall win the wager which we will propose" Act 5 Scene 2, Line 66-9. This again shows the women as objects and links to wealth. The men are the superior sex, which have control over all including their wives. My conclusion is, that 'The Taming of the Shrew' could definately be seen as offensive to women, especially in Act 4 Scene 1. The women are shown as betting objects and opportunities to gain in wealth and respect. They were tamed to be the perfect wives through starvation and captivity. Everything that was forced upon the women, were not to their best interests, but to the interests of the person doing it to them.

Operating Plan Essay

We will First Operate in major tube metropoliss. get downing with Bangalore. and so Mumbai. Delhi. Chennai. Goa. Pune. Kolkata. Gujarat etc. After Targeting to these metropoliss. we will seek to aim the rural India which is about 70 % of India. How will we advance? We will advance through ADVERTISEMENT in ONLINE FORUM. SOCIAL NETWORKING SITES. Locally celebrated Theaters. Souvenirs given to clients. App Stores. humanoid market apps. PRINT MEDIA which is about read by every other individual normally. like Hindu. Times of India. etc in Bangalore and besides some local trade names etc. What will be our gross revenues publicity activity? Peoples would be able to book a whole new wave for household acquire together. a birthday party with their films. counter tiffin or dinner etc all made available in the coach. with some anterior engagement of minimal 7 yearss. Besides if a school or college wants to demo a educational reappraisal. or a documental to their pupils. the squad may take attention. travel to school and demo assist them with all things they needed with anterior engagement. We will be besides publishing a base on balls which will be a three clip one-year base on balls in which you can see film thrice a month with that base on balls delivering every clip you come. This will be chiefly for our twenty-four hours today clients. The one-year base on balls will besides incorporate vouchers for free Zea mays everta. or some price reduction on repast and besides some other value added services. How Will We Sell? Our chief purpose is to gain net income with making a strong client relationship. We will sell our Tickets through our ain web site. Bookmyshow. com. After some clip in long term we will do our ain apps in Iphone. android market. Ipad etc. The Timings will be pre decided. and a hebdomads timetable will besides be decided. which will demo non merely new films. but sometimes a educational movie. and local linguistic communication movies of the metropolis we operate in. Where will we park? We will park our cinevan in a short distance from our clients place. A soap of 1 kilometer far in any vicinity we decided. We will park someplace where there is ample of infinite for vehicles to come and travel. This will assist in modulating the traffic. We will besides take anterior permissions for all our topographic points. etc How will we acquire our train? We will import in the beginning and so we will seek and improvize our squad and add some interior decorators who can plan our train which will be more broad etc. our current train will suit around 70 people at a clip. How will Caravan be like? Caravan will be a coach which will hold a same experience as if you are sitting In a multiplex. The Acoustics section will be taken attention of and a finest of all will be used at that place.

Chemical Engineering

Theme : Electrical Sector and Chemical Engineer a) â€Å"The Chemical Engineer – His Role in Electrical Manufacturing† by N. R. Maleady The article is about the role of chemical engineer in manufacturing transformers in the electrical manufacturing sector. The important components of the transformer are copper wire, cellulosic insulation, insulating varnish and dielectric liquid. Wire enamel or resin is the insulting structure for copper wire. The resin can either applied as a solution or in solventless form.Mechanical arrangement and proper temperature between each dip are needed to be controlled to provide necessary multiple coats of resin to cure when resin is applied as a solution. Suitable dies and preheaters must be used when the resin is applied in solventless form to extrude the material on the moving wire. Cellulosic insulation is used to separate metal conducting parts. The cylinder on which the wire is wound is composed of continuously wound paper, bound toge ther by suitable impregnants and adhesives. To produce a stronger cylinder, modifications of the paper and adhensives and method of application are to be carried out.Insulating varnish is used in the treatment of components parts and assembled units to provide both insulation and mechanical strength. Viscosity of the material is ought to be maintained within certain limits and its electrical properties must be held at a high level through proper periodic filtration. A dielectric liquid – askarels (highly refined mineral oils and the newer non-inflammable insulating liquids) is used thoroughly free of air for insulating and cooling. Processing of assembled finished transformers is an important phrase of work in the transformer manufacture.Firstly, the insulated wire is wound about the cylinder. By applying heat to the unit while under vacuum, the high percentage of water, which is 8% of the weight of the cellulose present in cellulose insulation resulting in the low dielectric strength may be removed. Vacuum bake tank is used to provide rapid heating of the units through good air circulation, followed by removal of the absorbed water. By immersing the whole assembly into suitable insulating varnishes, which when cured, give it high mechanical strength to withstand the tremendous short circuit forces.Separate coils of wire are assembled and mounted on suitable laminated iron cores. The use of hot air baking and high vacuum resulting in high velocity air which cuts down the skin resistance of the insulation to heating and the heating-up time. When the final drying process which is free of both moisture and air have been completed, the dielectric fluid is run into the treating tank to completely immerse the coils for the absorption of water and allows the units to be handled before dropping into their own enclosures.The contributions of the chemical engineer are many and varied. In both the application of basic chemical knowledge and in the electrical desig n, the use of the chemical engineer principles and the solving skills in electrical manufacturing problems helped to supplement the specialized knowledge of the electric engineer in the processes involving physical and chemical changes.The cooperation of electrical engineers and chemical engineers has created many beneficial and useful tools in our life. b) â€Å"Getting students to approach microelectronics Processing as Chemical Engineer† by Koretsky et al. The article is about the ways of getting students to approach microelectronics processing as a chemical engineer. About 70% of the B. S. ChE graduates from Oregon State University (OSU) have been employed in the microelectronics industries.To enable the students to apply core ChE skills towards microelectronics processing, experiences in the microelectronics processing are being synthesized into the undergraduate program on four levels – Lab-based microelectronics unit operations, Options programs utilizing Thin F ilm Materials Processing (ChE 444/544), Multiple Engineering Co-op program (MECOP) Internship Program, and Undergraduate Research Projects and the University Honors College.In the lab-based microelectronics unit operations, there are six unit operations (Plasma Etching, Chemical Vapor Decomposition, Spin Coating, Electrochemical Decomposition, Silicon Oxidation and Chemical Mechanical Planarization) containing complex systems that involve the interaction of physical and chemical processes. Both lab-based and class room based instruction are carried out to reinforce the fundamental engineering science taught in the curriculum. Students are required to integrate into the lab based on the Unit Operations Laboratories (ChE 414 and 415) and Thin Film Materials Processing (ChE 444).The first quarter of the two-quarter senior lab sequence (ChE 414) focuses on the students to complete 3 unit operation experiments while the second quarter of the senior lab course (ChE 415) focuses on the stu dents to work independently, develop a project proposal, complete experimental work and write a final technical memorandum. Class room based instruction will give out example exercise or homework problems to be integrated into a core chemical engineering science or design course to draw upon core fundamentals.Some ABET criteria are also considered in the microelectronics unit operations so that the students can master both technical skills and professional practices (effective oral and written communications, project planning, time management, interpersonal interaction, teamwork, and proactive behavior). Students can choose the program they prefer from transcript visible Options in the microelectronics processing or material science and engineering, but Thin Film Materials Processing (ChE 444) is a must for the students.The course is to help the students to broaden and strengthen the undergraduate ChE curriculum. The Film Materials Processing (ChE 444) is mainly focusing on the appl ication of core chemical engineering sciences (transport. kinetics, thermodynamics and reactor design) to thin film process. This approach creates a mind set in the process engineer to apply engineering skills in problem solving. Guest seminars are important feature of this course. Popular industrial scientists are brought to share their industrial perspective and lectures in their areas of specialization.After the seminar, the students are required to submit a critical analysis on the talk to catalyze interest effectively and show the interaction between the speakers and the class. A Final Design Project consisting of a detailed design of an apparatus for a given thin film process, performed in teams, is a Final Exam for the students. Written report have to be prepared to explain and justify the design whereas oral presentation of the design is made to their classmates for critique.The Multiple Engineering Co-op program (MECOP) offers two six-month internship program at different c ompanies so that the student gets exposure to contrasting industrial environments. Written applications and an interview process are carried out when placing a student into an internship program. Second interview is held to focus on the students’ abilities and interests. There are midterm and final appraisals at the company where the intern is working.The intern’s performance and the company’s supervision are evaluated by the intern and the supervisor. The undergraduate research projects and the University Honors College (UHC) play a key role in getting students to approach microelectronics processing as a chemical engineer. Undergraduate research is to promote active learning. Undergraduates work with graduate students on independent, creative research projects to pursue independent long-term initiatives and to follow an idea to its logical conclusion.The University Honors College (UHC) Senior Thesis is not only a UHC curriculum, but an incredibly rewarding lea rning tool that provides the students with the skills to undertake similar projects in their Masters Program or career field. Chemical engineer is a professional skilled in the manufacture of chemical products. They use their specialized chemical knowledge and chemical engineer principles to create functional tools in our life.

A business proposal on direct marketing in social media Essay

This paper is a research proposal about direct marketing in the social media. With the involvement with the error of computers, ways of managing marketing have been increased. Each technique comes with its major benefits and constraints. This research proposal targets on evaluating the usefulness of social media in direct marketing. The development of social media as a direct channel is not without its challenges. According to the study, the top two constraints for marketers came down to looking for the most relevant tactics for gauging success and launching business objectives. Being able to measure success is important for any direct marketing work, and that is why it is significant not to disregard this vital step. With the correct trappings, marketers can produce viral social media operations that can be track, restrained, and improved to maximize access and return on investment (Ellsworth & Ellsworth, 1994, p. 386). This research paper targets to establish how effective is managing direct marketing in social Medias. (b) Scope of the study             Social media is a treasured new instrument in a direct marketer’s toolbox, nevertheless it desires to be improved and utilised properly to undertake the tasks. Creating it informal for clients to share newsletter or Web site content over social grids is just the start. Direct marketers ought to improve viral programs that completely exploit the system’s true capability. Finally, one needs to identify ways to measure their success, which will allow persons to fine-tune their exertions going onward. Leveraging social media as a direct system also allows fundamental tenure, which is crucial to capitalize on triumph across all sections. Eradicating many owners not only rationalizes the practice, but also accelerates having one unified approach that can house the business goals of multiple departments, such as public relations, customer service, and sales. Clumsy management by numerous sections can lead to varied communications that hinder the company’s ability to attract followers, fans, or other influencers. Social media marketers comprehend the value in directing targeted messages and gauging their success, which is why it is not astonishing that many companies are leveraging their email marketing departments to board on social media creativities. 2.0 How to conduct the study (a) Methodology: Research Philosophy, Approach, Strategy and Methods               There are various approaches of obtaining information while conducting research. These methods of obtaining information refer to as research methods. Research methods include personal interviews, literature searches, focus groups, and email surveys, telephone surveys, talking with people and mail surveys. Literature search entails going through already sourced materials to obtain information. Materials that are readily available with information are such as newspapers, magazines, relevant trade publications, company literature, online materials and any other relevant and already published materials. This method of conducting research is one of the cheapest methods for conducting research. Online data is a quick research process that lies under this category of information research methods. It is very fast in obtaining information. Talking with people is another good method of gathering information for a project. It is most relevant at initial stages of conduct ing research for a project. It is mostly preferred when looking for the information that is not publicly available (Cohen& Morrison, 2003, p. 179). To obtain adequate information on the effectiveness of directing marketing in social media chose to use various methods for sourcing the information, each strategy of obtaining the information is analysed below and its effectiveness and efficiency on information deliver. The information to be research will be too new again to be got in literature resources, therefore, preferring to look for it from real persons. For example, talking with people will be through seminars, association meetings, customers, suppliers, and all other types of business conversations. A focus group is concerned with a study to explore people’s attitudes and ideas. It will be used to obtain information about something new in the market and effectiveness of social media in promoting its awareness. Group focus method obtains the information from a selected group of the people called the sample. The information acquired could be based on the process of selecting a sample. The most preferred method for sample selection is a random selection; this is preferred because, all the characters stand an equal chance to be select. Email and internet analyses are comparatively original and few is available about the outcome of sampling bias on internet surveys. While it is noticeable that internet survey most regards effective and quickest way of dispensing a study, the demographic outline of the internet handler will not represent the general population, although this is changing. Before doing an email or internet study, One shall carefully consider the effect that this bias might have on the results. Social media include such as Facebook, twitter, eBay amongst many others. They are friendly in nature and this reduces the may processes of formalities needed. In social media, personal conduct with a client is ensured; a person can communicate directly to the client and hence reach him or her in a better way to explain him or her about his products. Personal interviews are a technique to get detailed and all-inclusive information. They engage one person interviewing another person for person or comprehensive information. Personal interviews are very costly because of the person-to-person nature of the interview. Normally, as an interviewer, I will ask questions from a documented questionnaire and list the answers word-perfect. Occasionally, a questionnaire is merely a list of topics that the study wants to confer with a business professional. Personal interviews because of their expense are on mostly used only when subjects are not probable to react to other survey techniques. This will allow the researcher to get information about the effectiveness of direct marketing from individuals that I would not have got through any other research method. Telephone surveys are the fastest method of collecting information from a comparatively bulky sample. As an assessor, I will track an organized writing that is fundamentally identical to a written questionnaire. However, different from a mail survey, a telephone survey would permit the chance for sure judgement searching. Telephone surveys usually last fewer than ten minutes. Typical charges are between four and six thousand dollars and they can be accomplished in two to four weeks. Mail surveys are a cost current way of collecting information. They are best for big sample amounts, or when the sample is sourced from a wide geographical area. They charge a little less than telephone interviews, but they take over double as long to complete normally, eight to twelve weeks. Since there is no interviewer, there is no likelihood of interviewer prejudice. The foremost shortcoming is the incapability to review respondents for more complete information. In conducting research on social media marketing, one needs to outline the target group well. The target group shall be outlined clearly, because the mode of advertising will be a framed in a way to suit it. By conducting good research, information that is the most basic for a set form of marketing will be acquired. It is good to note that even time and the way of marketing selected dictates the target group of managing the marketing. Social media marketing offers a wide geographical advertisement. Social Medias is the most necessary forums where a person can meet a very large number of people from different ethnic groups. It is very easy to capture the target group within a very short as opposed to all other channels of advertisement. 3.0 Why is there need to study this topic 3.1 Contribution to the field            While some companies perceive social Medias as mere channels for building knowledge on products, there is evidence that direct marketers are competing to possess huge demand generation potential. The assessment outlines the â€Å"land grab† that is going on in organizations over regulation of social media; with 29 per cent of respondents say social media is being shared by many departments. However, possession by direct marketing acquires the top with 36 per cent of respondents. As the setting of reference, solitary 9 percent of respondents suggest public relations sectors own that social media. That social media is a workable and influential direct channel is vibrant. Nevertheless, the review also exposes social media’s strong linking with email promoting. In fact, 66% of salespersons plan to assimilate the two channels in 2009. This move wholly makes logic: Email is a vital part of social media, as it is relied upon to keep members knowledgeable abo ut the up-to-date news and informs. Additionally, assimilating the two networks permits marketers to get a more opinions of the customer, which is necessary for conveying effective and relevant communications (Bird, 2000, p.126). Direct mail is a posted mail that publicizes one’s business and its goods and services. There are many different categories of direct mail. For example catalogues, postcards, envelope mailers. Direct mail operations are typically, sent to all delivery customers in a zone or to entirely customers on a marketing list. Telemarketing entails contacting viable customers through the phone to sell products or services. Telemarketing is skilful of generating new customer prospects in huge bulks. Nevertheless, a fruitful campaign involves scheduling and using correct and well-researched customer data to match customer profiles to product profiles. Email marketing is a cost-effective, simple, and measurable method of reaching consumers. It can include e-newsletters and promotional emails to create new leads or deals for existing clients, or ads that can perform in other business’s emails. 3.2 The significance of the study             The study is important, as it would study social media as a forum for conducting direct marketing. Through the study also one gets to know several contributions of different methods in giving information about social media. By researching on direct marketing and social media, one gets to appreciate its effort in increasing the knowledge of different products of a business. The study will allow marketers in choosing the most appropriate method of product promotion in the future. Social media can be used successfully as a marketing tool for business as it gives someone a chance to interact directly with his/her customers and often share significant product or service information. Consider developing a profile for a business firm that permits one to promote your products and services while also cheering customers to deliver feedback by leaving comments; this is the advice from one of the social network owners. It is of very great importance to adopt direct marketing in social media (Sheehan, 2010, p. 45). Taking a lesson from directing marketing, social media marketing is best served only by focusing on activities that result in measurable results. If persons believe that business page gathers fan with greater affinity to the brand, maybe researchers can also believe that we would not be able to measure the effects of that brand loyalty it in a way that is particularly satisfying. It is for more productive to think of social media as a direct marketing system, and create campaigns and track results in a manner that is related to direct marketing. Not all customers are created equal. Some customers fall into what marketers refer to as ‘heavy user’ category. These customers purchase products or services with the highest profit margin or simply frequent one’s business more often than the average. This important group is the most valuable asset and one probably wish you had more like them. A business grows due to trusted customers and well crediting policies. Through d irect marketing, it would be very easy to create awareness of the existence of your business establishment. Social media provides an environment to conduct direct marketing that help to improve on sales (Zarrella, 2010, p. 109). In direct marketing, we know that people tend to befriend with others who are similar to themselves; they live in the same neighbourhoods, engage in similar activities, and so on. This tendency makes targeting profitable customers much easier. Most customer databases are transactional in nature. They capture sales, product numbers, and customer names. They do not, however, help to create messages or track results. To make issues tracking efficiently, one will need to attach the national field to your customer records, which makes note of their social media affiliation. As new customers are acquired, it is helpful if coupons or specials that the new customer might use are tracked back to a social media outlet, allowing you to see results over time. In addition, one may be able track results that provide some substance to the real contribution that greater brand loyalty of social media followers provides to your business. This provides a glimpse of how direct marketing in a social medi a, is helpful in tracking customers (Kotler & Armstrong, 1991, p. 283). 4.0 Timeline of the study               When the goal is to produce a rapid reaction to a coupon or incentive, traditional direct marketing channels are the best. Coupons perform well online, but conventional media rules up better. Nevertheless, one can use social media to add importance to the customer interaction by lashing target customers to interactive and participative website or any other informational areas. This adds value to the usefulness of direct marketing in the social media, based on previous research proposal (Evans, 2008, p.19). 5.0 Effectiveness of accomplishing the task:                  The research proposal is set comprehensive enough to cater for demands for a marketer in conducting research. The different method employed would ensure every detail concerning directing in social media is realized by the research. This research methodology lacks discrimination of standards or organizations to ensure that it would source for the information from all groups and levels of people in the world. The speed and accuracy of obtaining the information are ensured in the research proposal through employing new technologies and electronic devices such as computers in the research. These electronic devices would ensure safe storage of data for reference reasons. It also provides a quick accessibility of information since the storage is convenient to retrieve quickly. This would assure researchers the confidence of accomplishing the task successfully. Whichever way one approaches it, the usage of business social networks is very likely an aspect in some side of your marketing plan (Sargeant & West, 2001, p 113). 6.0 Ethical issues in marketing and social media                   The benefit of business making the product and to their customers through the use of online support forums is evident. The difficulties are solved more often than not by other customers, reducing the overall support expenses. While product inventors do a decent profession of testing and anticipating issues, given the difficulty of real life, they just cannot match a span of application environments that are likely to exist. Unexpected errors occur. Proceeding to online support, the only real solution is a call to customer service. The difficulty is, though, that not only is direct and personal customer support crew is often unable to reproduce the issue for the precise reason it occurred in the first place: they fail to have a particular set up or environment that their products have been deployed in (Hofacker, 2001, p. 831). The extent to which direct marketing is useful to an organization expansion is very vital. The major contribution of social media is that it facilitates to bring awareness of products and services to people. Social media also serve to give a wide geographical coverage in advertising (Tuten, & Solomon, 2013, p 78). In the case of research on the business, social Medias also provide readily available information. Direct marketing is cost effective when done in the social media relatively to when conducted by other channels (Zimmerman, 2013, p. 311). It’s was free to create an advert in a social media page and the information reaches many individuals within less time. Direct marketing in social media would also help to improve on clearing the existing bias of a product. A bias about a product may amount from false information about a product mostly generated by the competitor. The list on usefulness of direct marketing in social media marketing cannot be depleting. For a successf ul growth in market size, direct marketing in social Medias is the most appropriate strategy (Raab, 2010, p. 99). References Bird,  D. (2000). Commonsense direct marketing. London: Kogan Page. Cohen,  L., Manion,  L., & Morrison,  K. (2003). Research methods in education. London: RoutledgeFalmer. Direct Marketing Design: The Graphics of Direct Mail and Direct Response Marketing. (1985). New York: PBC International Inc. Ellsworth,  J.  H., & Ellsworth,  M.  V. (1994). The Internet business book. New York: Wiley. Evans,  D. (2008). Social Media Marketing: An Hour a Day. Indianapolis, Ind: Wiley. Hofacker,  C.  F. (2001). Internet marketing. New York: Wiley. Journal of Direct Marketing. (1987). New York, N.Y.: John Wiley & Sons., Inc. Kotler,  P., & Armstrong,  G. (1991). Principles of marketing. Englewood Cliffs, N.J: Prentice Hall. Raab,  G. (2010). The psychology of marketing: Cross-cultural perspectives. Burlington, VT: Gower. Sargeant,  A., & West,  D.  C. (2001). Direct & interactive marketing. Oxford: Oxford Univ. Press. Shaw,  K., & Emily H. Davis Art Gallery (1978). Market research. Akron, Ohio: Emily H. Davis Art Gallery. Sheehan,  B. (2010). Online marketing. Lausanne: AVA Academia. Smith,  P. (1995). Direct Marketing. Hampton, Middlesex [England: Key Note Publications. Tuten,  T., & Solomon,  M. (2013). Social Media Marketing. Boston: Pearson. Zarrella,  D. (2010). The Social Media Marketing Book. Beijing: O’Reilly. Zimmerman,  J., & Ng,  D. (2013). Social Media Marketing All-in-One for Dummies. Hoboken, NJ: Wiley. Source document