Evolution of Australian Biota Assessment Answers Essay Example

Evolution of Australian Biota Assessment Answers Essay Example Evolution of Australian Biota Assessment Answers Essay Evolution of Australian Biota Assessment Answers Essay Discuss current research into the evolutionary relationships between extinct species, including megafauna and extant Australian species. Megafauna simply means large animals, in which most have become extinct within the last 20 000 to 50 000 years. The extinction of megafauna was, debatably, due to climate change and human expansion. Although, Africa still retains some megafauna, such as the elephant or the rhinoceros. Australia has managed to keep many examples of relict species, some from the time of the megafauna.These include the Crocodile, Wollemi Pine and Stromatolites. Megafauna are not direct ancestors of the current animals, rather certain animals both evolved from a common ancestor. An example of this can be seen in the Diprotodon optatum, it does not belong to the same family as the modern wombat, but they are relatives which can be observed in their similar characteristics. Their structural similarities include their skull structure, body covering, structure of limbs, ears and snout. However, the Diprotodon was huge; 3 metres long and 2 metres high, comparable to a hippoptamus.They also had pigeon toed feet, a longer nose, possibly a small trunk, a very dense coat and sharp claws. The Diprotodon flourished in the late Tertiary and declined in the Pleistocene, becoming extinct at the time humans arrived, 50 000 years ago. The Diprotodon is mentioned in some dreamtime stories, supporting the idea that human hunting and Aboriginal fire stick burning (burning vegetation for easier hunting) altering the ecosystem both contributed to the extinction of the Diprotodon. Current research into extinct megafauna and extant Australian species revoles heavily around the finding off fossils.Fossils provide Palentologists with information about the similarities and differences between species, deducing certain evolutionary relationships. Other research includes radiometric dating, providing dates for when fauna died and the possible cause. Ideas about the ecological and environmental conditions of the time can also be found from fossils and other technology today. Fossils of the Diprotodon have been found all over Australia, in places such as the Wellington caves, which have assisted Palentologists in discovering similarties and differences between the Diprotodon optatum and the modern wombat.Other forms of current research include techniques to do with DNA hybridisation, molecular biology techniques and DNA preserved in bones to discover information about evolutionary relationships. b) Identify data sources and analyse information from secondary sources and use available evidence to illustrate the changing ideas of scientists in the last 200 years about individual species such as the platypus as new information and technologies became available. The Platypus is one of Australias most unique animals, of which its origins and classifcation is still debated today.Over the past 200 years, technology has rapidly developed, causing scientists ideas about the Platypus to change and develop. When first discovered in 1798, a Platypus skin was sent to England which scientists thought was a hoax. As the specimen was observed more, it was considered to be a primitive species, but it was in fact a highly evolved form of an ancestor. It is unique from a mammal as it lays eggs, there is an absence of teeth, it also has a bill similar to that of a duck. It also has webbed feet and a short tail.However, it does have fur like other mammals and it secretes milk from special glands. As technology began to improve, scientists were able to understand how the Platypus reproduced. In 1826, it was found that it had mammary glands, and in 1884, scientists captured female eggs. In the 1940s, an Australia scientist invented the Platypussary. This was technology that attempted to stimulate its natural habitat, hoping to breed a pair. In 1943, the first Platypus was bred in captivity, which gave scientists much research into lifestyle and breeding habits; gestation and pre and post natal processes.Another scientific question was that of its body temperature, but with the development of radiotelementary scientists ideas about this changed. Radiotelementary can record body temperature and transmit this information. It has helped scientists in understanding whether the Platypus can maintain its body te mperature when swimming in cold water. Scientists have contiuned to develop their ideas through the research of amino acids, which allowed them to observe trends between the sequences of placentals and marsupials. Fossils have also been an important technological development in understanding the Platypus.As well as cell observation, allowing Scientists to discover the Platypus salt retaining kidneys. Another huge discovery about Platypus was able to come about because of new technology, the question of how the Platypus got its food. Using Electron Microscopy, scientists were able to observe the Platypus bill. The discovery was made that the bill had extremely sensitive touch receptors which helped the Platypus navigate underwater with its eyes closed, and it detected prey. They also discovered Electroreceptors on the bill, which detect tiny electrical signals, creating an image underwater for the Platypus and located the prey.Scientists have contiuned to develop their ideas through the research of amino acids, fossils, fibre optics, radio tracking, genetic fingerprinting and cell observation, which allowed Scientists to discover the Platypus salt retaining kidneys. c) Gather information from secondary sources to describe some Australian fossils, where these fossils were found and use available evidence to explain how they contribute to the development of understanding about the evolution of species in Australia.Fossils are huge scientific development which have altered and explored many scientific theories. The sequences of fossils indicates the progressive chronology of the changes in plants and animals over millions of years, the dating of rocks indicates the time periods of extinction and the type of plant and animal in the fossil depicts the environment in that past area. An example of this is within the fossil tooth from a placental mammal, about 55 million years old. This was found in Murgon.This particular fossil changed the understanding of fossil mamm alian history, as it is Australias oldest placental land mammal. This fossil now supports the theory that both placentals and marsupials lived in Australia around 55 million years ago. Another example of how fossils contribute to the understanding of evolution is in the Glossopteris flora. It is especially significant as it provides the first evidence of continental drift, as the leaf is dominant in America, Australia, Africa and India, supporting the theory that these continents had once been joined.The Glossopteris developed understanding about the Australian evolution of species as the adaptation of its thick skin indicates Australias changing climate throughout evolution. This skin prevented a rapid loss of moisture as Australia became more arid. Some important fossil sites that have developed our understanding about the evolution of species in Australia include Lightning Ridge, Murgon, Riversleigh, Bluff Downs and Wellington Caves.

Tattoo Ink Carrier Chemistry

Tattoo Ink Carrier Chemistry Tattoo ink consists of pigment and a carrier. The carrier may be a single substance or a mixture. The purpose of the carrier is to keep the pigment evenly distributed in a fluid matrix, to inhibit the growth of pathogens, to prevent clumping of pigment, and to aid in application to the skin. Among the safest and most common ingredients used to make the liquid are: ethyl alcohol (ethanol)purified waterwitch hazelListerinepropylene glycolglycerine (glycerol) However, many other substances have been and may be used, including: denatured alcohols (are toxic and can burn the skin)other alcohols (methyl alcohol or methanol and isopropyl alcohol or rubbing alcohol are commonly used, although they are toxic) ethylene glycol (antifreeze, which is toxic)aldehydes, such as formaldehyde and gluteraldehyde (highly toxic)various surfactants or detergents There are many other substances that could be found in an ink. A tattooist has the choice of mixing his or her own ink (mixing dry dispersed pigment and a carrier solution) or purchasing what are called predispersed pigments. Many predispersed pigments are as safe or safer than inks mixed by the tattooist. However, the ingredient list need not be disclosed, so any chemical could be present in the ink. The best advice is to make sure the ink supplier and the particular ink has a long history of safety. Although I have applied the word toxic to many substances listed on the pigment and carrier list, that is an oversimplification. Some of these chemicals are mutagens, carcinogens, teratogens, toxins, or else they  participate in other reactions in the body, some of which may not show up for decades.

Media News Versus You Tube Essay Example | Topics and Well Written Essays - 1750 words

Media News Versus You Tube - Essay Example The images posted on this site by the soldiers have made most Americans believe that the war on Iraq was not worth the loss of US lives. They need a full picture of Iraq to see what the gain is for that loss of life but the restrictions on media coverage do not allow this. The news media has been around for a very long time whereas, YouTube, the popular free video hosting website founded in February 2005, began its humble beginnings in a garage and offered the public a preview of the site in May 2005. And just six months later, YouTube made its official debut. Although this is an extremely large and popular site, it has met with much criticism. Videos filmed by amateur first gained popularity during the terrorist attacks on London subways and buses last summer, when traditional news organizations as well as informal websites utilized the photos and images supplied by witnesses. Now it is estimated that 100 million clips are viewed on YouTube daily and 65,000 videos uploaded every 24 hours. According to Nielsen/Netratings, the site has almost 20 million visitors each month, out of which around 44% are female, 56% male, while the most dominant age group is 12-17. Websites like YouTube, true to its motto, "broadcast yourself" allows people referring to them as "citizen journalists" to upload their own videos on an infinite array of subjects and has enabled anyone with a video camera or cell phone, live action films or written reports on news events. In relation to the Iraq war, the streamline media gives optimism to the viewers and shows the brighter side of the war, while the stories told by American soldiers in their homemade videos uploaded on this website, present a different picture. Beyond the philosophical dimensions of the global television communications, it is a close-up medium which readily involves emotions and is most effective in revealing the plights of the people. But troops who have served in Iraq and Afghanistan are hearing the message that they should carefully consider before they upload any videos on the website. As opposed to controlled media, YouTube has given access to the citizen journalists to provide first hand accounts of major events even though they are less journalism than the raw material generated by amateurs, which a skilled and trained journalist should know how to weigh, analyze, describe and explain. Therefore, one cannot deny the fact that to treat an amateur as equally credible as a professional, would be to erode the line between raw material and finished product. Many people believe that editorial gate keeping is a form of censorship if not mind control, and the explosion of the internet; giving the notion that 'information wants to be free' has made traditional journalism a ready target. To its proponents, citizen journalism represents a democratization of media and a shattering power of the unelected elite as it not only challenges the notion of journalism in journalism, but completely circumvents it. But there are people who are of the view that however wrapped in idealism, citizen journalism forms part of a larger attempt to degrade, even to disenfranchise journalism as practiced by trained professionals. However, there is no question that the soldier behind the

Loss Prevention Term Paper Example | Topics and Well Written Essays - 1000 words

Loss Prevention - Term Paper Example It was up approximately 15% from the previous year. This was the worst year and appeared to have been precipitated by the poor economic situation. According to Risk and Jillings (2011) shoplifting is on the increase due to hard times. In New Zeal children were being sent to still while their parents waited outside the store (Risk and Jillings 2011). Consequences of Inventory Shrinkage Inventory shrinkage due to shoplifting not only erodes profit margins but it also results in a loss of sales. This happens because store personnel do not realize quickly enough that shelves are available and that certain goods are not represented on these shelves. When a customer does not see the goods they want on the shelves they end up going to another competitor to purchased the items. Most Popular Item Shoplifted According to Bullock (2010), the UK-based Center for Retail Research indicates that cosmetics were the second most popular items stolen. The most targeted products within this group are ma keup, perfume, hair care, skin creams and tanning product. According to Barnfield of the Center for Retail Research (qtd. in Bullock 2010) these thieves are brand conscious as they focus on top brands like Oil of Olay, CoverGirl and Bumble and Bumble. Bulluck (2010) indicated that a Florida investigation described as Operation Beauty Stop uncovered a ring which sold items stolen from popular retailers such as Wal-Mart, Target and Sweetbay. These items were then offered for sale on EBay. Measures to prevent loss A number of measures can be used to prevent loss. These include the employment and use of security equipment. Although these measures are not foolproof they provide a means of reducing the cost of theft to companies and reduce the corresponding increase in selling price which arises from this type of shrinkage. Loss prevention officers According to McGoey (n.d.), retail loss prevention is a profession that has the responsibility of reducing inventory losses at retail stores. Loss prevention officers are the persons who manage security program in the stores. Their job is to reduce inventory losses that are not only caused by employee theft and shop lifting but due to fraud, vendor theft and accounting errors. They interact with both customers and other store employees whenever any such events occur. They have to exercise a certain level of professionalism when dealing with matters like these and so they have to be properly trained. Loss prevention officers are required to be observant, they should be able to think quickly and use good judgment to solve problems. They should be able to blend into the crowd so that they are not easily identified by would be shoplifters. Sensormatic security tags Sensormatic security tags are widely used in retail stores. They are pinned to merchandise and are not taken off until the customer pays for the merchandise at the cashier. The tags work in conjunction with checkpoint security systems and are further explained belo w. Checkpoint security systems Check point security systems involve the use of sensors called electronic article security (EAS) antennas (Loss Prevention Systems, Inc 2011). These sensors/antennas are placed at the entrance and exits points of the stores. They pick up signals from security tags on clothes, shoes, bags and other store merchandise. Therefore if a shoplifter attempts to leave a store with stolen

Hit and Run Sports and Lesiure Company Essay Example for Free

Hit and Run Sports and Lesiure Company Essay * The company provides wide range of sports and leisure facilities to members and non-members. The facilities include golf courses, football pitch, basketball court and swimming pool. Members have to book to use facilities and bill is charged to their account. * The leisure clubs shop provide to customers wide range of sports goods such as clothing, golf clubs and tennis racquets. For members there is 10 % discount. * The club provides qualified coaches for different sports that can be booked to give lessons to individuals or groups. The fee is charged for each lesson and the company receives half of the fee. Types of members Type of membership Description Individual They are any one of the ages from 16 to 60, who are not students, under corporate or affiliated team member. Student This membership is available to anyone over 16 and under 25 years of age who is in full time education. Senior For elderly people who are over the age of 60. Corporate For nominated employees from a company who has account with the leisure centre. Family This is available up to 2 adults and 4 children. Children who are under the age of 12 can only join the club as part of a family membership. Affiliated team Available to local sports teams. It allows them for priority bookings and discount rates for regular bookings. Functions of each department within the clubs The club shop The primary function of the shop is to sell sports equipment. However the sales assistants are also responsible for replenishing the stock on display from the stockroom. Also the shop can take bookings for the facilities. They hold all their stock items details and quantities on the database. When a member purchase an item, the item code is typed in and the description and the price is displayed on the screen. Also the members number is entered from their membership card. This allows them to identify the member and available discount is automatically calculated. The shop also allows members to pay through their account, cash, cheque or credit card. If credit card is used, the Sales assistant has to contact the credit card Company, usually by telephone, to check the credit availability. Receipt is issued when the sale is complete and the appropriate stock item quantities are decreased. The Sales manager is responsible for regulating the stock of all equipment. The sales manager has to make sure that the quantities are up to the required levels. If there is a shortage of any equipment, the database automatically produces a report. This operates at the end of each working day. The following day, the Sales manager telephones the appropriate equipment suppliers and orders the equipment required. The confirmed purchase orders are printed and sent by post. The shop also has specially printed carrier bags for customers purchases. The design of the bag changes every year however it always includes the Hit and Run name and logo. Every year the Sales and Marketing Director negotiates a new order for bags for all clubs. Administration The administration manager handles all applications for membership with the help of assistant. The administration assistants are responsible for all office procedures within a club. They produce and post out all correspondence from the club such as letters to members. They also produces invoices for goods and services. One of the administration assistants is responsible for updating the members details on database and also ordering membership cards. The summary of all membership transactions which include new members, bookings and membership renewals, is sent to Head office on a floppy disk. The floppy disk also contains information about financial summaries for shop sales, membership and booking fees and lastly a summary of all purchase orders raised. Administration assistant sends all the invoices received by suppliers on the goods received or service done, to head office. This is done at the end of each week. Head office then deals with the payment. Most important function of Administration department is keeping records of the hours worked by each member of the clubs staff along with any coaching fees received. The information is sent to the Human Resource department in head office. The human resource department deals with the information so that wages due can be calculated and paid. Reception Reception department deals with bookings. When a member books facilities, receptionist take member number on a booking login screen together with expiry date on the card. The members details are displayed on the screen. Receptionist asks for members address and name. When it is confirmed booking screen is displayed. The members number is copied onto the booking screen. Also code for facility, the date and the start time is required. The booking system then checks the availability of the facility and if it is the booking is confirmed. Then a booking card is produced containing the information to the member. Reception also deals with members checking in. The member provides the receptionist with the booking number. The details of the booking are displayed on the computer when the booking number is typed in on a check in screen. The receptionist checks and allocation of the facility is confirmed. Then another card is printed for the member. This confirms that the facility has been booked. Facilities maintenance The facilities manager deals with maintenance of all the buildings and facilities in the club. Outdoor facilities such as pitches and the golf course are maintained b a team of green keepers. A team of maintenance staff maintains the indoor facilities and the structure of the buildings. The facilities manager must schedule regular maintenance. This will reduce the chance of members disruption on using facilities and also to make efficient use of available staff. The manager also contacts contractors from outside the club for tasks such as the servicing or repair of mowers, rowing machines and other equipment. Once a month the manager contacts suppliers for cleaning materials. Coaching Qualified coaches provide lessons for each of sports. They provide this service to groups or individuals. They also supervise the use of club facilities. The head coach is responsible for ordering sports equipment needed such as tennis balls, shuttlecocks, nets or racquets. This is sent off to the suppliers by fax. Suppliers to the club and relationship between these suppliers and the department/individuals within the company * Sports equipment retailers They provide stocks for the shop in the clubs. The sales manager phones the suppliers when there are shortage of equipment. They also provide equipment for the coaching department. * Card Company They provide membership cards for the administration department. The administration assistant sends the details of the membership card. * Cleaning material suppliers They provide cleaning materials to the facilities maintenance department. The facilities manager places the order. * Maintenance equipment service The service is provided for repairing or servicing mowers, rowing machines and other equipment for facilities maintenance department. Facilities manager also places the order. * Carrier bag suppliers They provide carrier bags for the sport shop. The sales manager and marketing manager change the design every year. The supplier provides yearly allocation. * ICT service and suppliers The club uses ICT facilities. There are computer workstations at the main desk, in the sports shop, administration office and the General Mangers office. They need software, which hold data for all sports equipment in sports shop. Also for membership database and booking data. The ICT suppliers along with ICT department in head office supply this.

My Teaching Philosophy Essay -- Teaching Teachers Education Essays

My Teaching Philosophy My goal as a teacher is to provide instruction for all the students in my classes. I feel that the acquisition of knowledge should not be done through rote memorization but rather through the development of conceptual understanding. I expect to not only impart content knowledge, but also to provide skills that will help students succeed in school and in their daily lives. This I plan to do by teaching my students to become independent, critical thinkers who can solve problems that they encounter. As a teacher, I am similar to a tour guide on an excursion bus, and my students are like the passengers. Just as the tour guide gets the passengers’ attention and points out important structures and sites, I want to get my students’ attention and guide their learning experience. It is my ambition to reach every student because every student is capable of learning. I feel I can accomplish this if I first motivate students by getting them interested. Then, I will facilitate their learning by guiding them toward finding the answer or acquiring knowledge. To do so, I must make things relevant for the students. If I am able to relate things to my students’ lives then they will be better able to make connections to what they are learning. I plan to show enthusiasm for the subject I am teaching because enthusiasm is contagious. This will be helpful in getting my students to like the subject material, which has a ripple effect on learning. At th...

Frito Lay Sun Chips Case Study Essay

1. How would you characterize the snack chip category and Frito-Lay’s competitive position in this category? The snack chip category is growing, mainly because of the increased per capita consumption, which rose from about 12 pounds in 1986 to nearly 14 pounds in 1990. The snack chip category consists of three types of competitors: national, regional and private brand firms. The market is very competitive and difficult; as many as 650 new products are introduced every year, but less than 1% of them generate more than $25 million in first-year sales. Frito-Lay is a national brand and a worldwide leader in the manufacturing and marketing of snack chips. Frito-Lay accounts for 13 percent of sales in the US snack food industry. Frito-Lay’s market share is 50% of the snack chips category, and and eight of its snack chips are among the top-10 best-selling chip items in US supermarkets. Furthermore, Doritos and Ruffles are the only snack chips with $1 billion in retail sales i n the world. 2. What specific challenges and risks does Frito-Lay face in marketing SunChips and what are the implications of each? The following are many of the specific challenges and risks that Frito-Lay faces in marketing SunChips and the implications of each: * There are a relatively large number of rivals > a lot of competition. * There is a large number of substitute brands/chips > a lot of competition. * Consumers are very price sensitive so brands are competing on price > detrimental. * There are a few barriers to entry, and existing entrants have better access to distribution channels than new ones. * Tried healthy snacks and failed > risky strategy. * New brand name is a departure from known name. * Cannibalization is a concern. * Frito Lay strategy: differentiator, line extensions, new products to address needs. 3. What insights can be drawn from Frito-Lay’s prior experience with multigrain snacks? As mentioned before, the snack chip market is incredibly competitive. With as many as 650 new products entering the product every year and less than 1% reaching a sustainable sales mark of $25 million, it is rare to find a successful one. Frito-Lay first toyed with multigrain snack chips in the 1970s, when research indicated a need for a snack in this category. Prontos, released in 1974 and distributed for four years, weren’t incredibly well received. While a lack of success is attributed to a confusing name, poor manufacturing and too narrow a market, Dwight Riskey, VP of Marketing Research and New Business, admits that he is â€Å"not sure there were dramatic things wrong with the product design [†¦]. It may have been invented and introduced before its time.† This sentiment was reflected in the Harvest Project in the early 1980s, when Frito-Lay developed several multigrain products to attempt and have a possible healthy alternative to saltier snack foods for the baby-boomer generation. Lackluster response caused the project to stall into the mid 80s as focus was put on developing new flavors and healthier alternatives in other brands. Development for the product now under the Sun Chips brand picked up in 1988. Consumer testing found a few variations of the Sun Chip that were perceived by test markets as both healthy and as â€Å"everyday snacks† — a factor necessary to the long term success of the snack. Ultimately, they had to wait until the right time to release the product. The market was slowly gaining health consciousness as baby-boomers matured and desired healthier alternatives to their snack foods. Early attempts were just that: too early. 4. What conclusions can be drawn from research on SunChips’ consumer acceptance and sales potential prior to the Minneapolis-St. Paul test market? The results from the premarket test were not at all what Frito-Lay’s executives had initially expected. Consumers preferred the SunChip name,while the most popular flavors were Natural and French Onion. After the trial, Sunchips had the potential to be an â€Å"everyday snack.† The results from the premarket test indicated that the Sun Chips Multigrain Snacks would sell a total sales volume of $113 million during it’s first year on the market. Included in this sales volume is a $22 million advertising and merchandising expenditure. That being said, $113 million far exceeds the $100 million sales performance goal for which Frito-Lay initially planned. There is also less potential for product cannibalism at 42%. The Minneapolis-St Paul, Minnesota metropolitan area was chosen because executives believed it to be a strong social and economic representation of the US as a whole. Generally speaking, this area also represented a standard environment in which consumer acceptance of products and competitive behavior both could be measured accurately. Ultimately, 2.2% of American households that eat these types of chips reside within this metropolitan area. Thus, according to the research on SunChips’ consumer acceptance and sales potential prior to the test market, it would be highly advised for Frito-Lay to continue exploration with this product, and proceed to more advanced stages of product testing. 5. What is your assessment of the SunChips’ test market results? Promotion/Advertising: As a result of the Premarket Test, Frito-Lay is allocating a $22 million advertising budget for Sun Chips. 70% of this budget—$15.4 million—is to be used within the first 6 months of the test market. The advertising message will convey subtle positive messages, including wholesomeness, fun and simplicity. Television commercials emphasizing â€Å"smarter because they’re multigrain† will be shown in order to appeal to the health-oriented consumer segment while depicting the product as unique. In-store displays and free-standing inserts in newspapers will support the advertising campaign, while coupons placed in newspaper free-standing inserts will stimulate trial and repeat sales during the test market Price and Sales: Projected annual sales in the snack chip category amount to half of the market share or about $5 billion. Sales are projected to grow at a 4-5% rate annually due to an increase in per capita consumption. Sun Chips carries a selling price to retailers of $0.385 for the 2.25 ounce package, $1.240 for the 7 ounce package, and $1.732 for the 11 ounce package. The weighted-average price amounts to $0.16 per ounce sold, with 15% of purchases in the Test Market going towards the 2.25-ounce package, 47% to the 7-ounce package, and 38% to the 11-ounce package. With this average price-per-ounce of $0.16, first-year sales on a national level as represented by the Test Market will amount to $82,866,894 for Sun Chips. Decisions/Alternatives: 1. Decide not to launch Sun Chips 2. Continue to test the product and risk having a competitor launch a similar product nationally or regionally 3. Expand and launch a national introduction, requiring adequate manufacturing capacity Strategies: 1. Increase advertising and merchandising spending to either test further or launch nationally 2. Introduce a larger package size 3. Build the household repeat and depth of repeat business by introducing a flavor extension (mild cheddar) 6. Given your assessment of the test market results, what actions should Dwight Riskey recommend to Frito-Lay’s top executives? We believe that Riskey should implement the flavor extension strategy while continuing to test the product for another 6 months. The extension would increase the â€Å"repeats per repeater† to an average of 3.5 times per year instead of 3 times per year due to greater variety for consumers. This will increase expected national sales from $82,866,894 to $90,984,446, or $8,117,552 closer to the company’s $100 million goal. The introduction of another flavor could increase the cannibalization rate from 30% to 35%. This, however, actually amounts to only 23% cannibalization because 1/3 of this cannibalized volume stems from Doritos which have the same suggested retail price as Sun Chips. Adding another flavor will also increase brand awareness (33%) even further past the successful O’Grady’s brand awareness of 28% before the product can be released on a national scale. In taking more time to test the product and by adding another flavor, Frito-Lay can increase first-year sales by building repeat business, as well as increase brand awareness to assure they reach their goal of $100 million in first-year sales.

Assessing Competency

The information provided in the scenario was actually very detailed; however it did not cover everything. There are a few things I would like to know about the suspect. One of the things discussed were his mental issues he has been suffering for quite some time. What the scenario does not specify is what is determined to be the cause of his illness. The scenario also mentions that he had been taking anti psychosis medicines however it does not say for how long or what kind. As a psychologist it would be crucial for me to find this information out. The reason for this would be that if a patient is taking anti psychosis medicine for a period of time and abruptly stops taking them it could cause the patient to actually go into a psychotic state of mind. The scenario states that the patient was not taking the medicine at the time of the murder. As a psychologist I would want to find out how long he was taking them prior to the murder and when did he stop taking the medicine before the murders occurred. As this persons psychologist in order to completely give them a full review and determine with the best of judgment how competent this person is I would also need to obtain all of the patients mental health records, what type of treatment has been given in the past, rather it was effective or ineffective, what the patients state of mind was at the time of the hospitalization, thus being pre and post functioning of the patient. The most important thing of all when assessing competency in this particular type of case is rather or not the patient understands the full consequences of their actions. In order for a person to be legally declared incompetent to stand trial they must be evaluated and found to not understand the difference between right from wrong. It is morally and legally unethical to prosecute someone who does not understand what they are being prosecuted for. Some people who I would want to contact for collateral information on the patient would be those who have had the closest contact with him. First I would start off with the medical professionals that have had contact with him in the past such as his previous psychologists and doctors. These people would be the best when obtaining the most professional and unbiased opinions about his mental health issues. Next I would interview the patients friends and get their personal opinions on what type of behavior they have experienced with the patient. The true character of the patient would be most accurately revealed here because they are friends not nessicarily people who have negatively affected him. If anything these would be the people who have most likely kept him in control of his feelings because they would be the ones who are his support network. Friends can be someone he could talk to without personal judgment and ridicule. Family members of course would also be crucial in getting information about the patient because they are the ones who interact with him on a daily basis. In the scenario it says that he has been especially violent towards family members for example he had violently attacked his sister in an attempt to seriously hurt or otherwise kill her. Finally I might want to contact previous employers and teachers. These people would be able to give their testimony about his character on a professional level. Past school teachers may be able to shed some light on his social status when it comes to interaction with his peers. For example I would find out things like was he a loner, was he social or anti-social, was he quiet or was he very out spoken, and did he ever show any type of aggressive behavior towards other students or teachers. He may have been teased in school so I would want to find out if that situation has occurred. Those who are ridiculed by their peers will tend to act out in adverse ways. It is very hard to determine rather or not the patient is competent to stand trial or not. There is just too much information missing. I would need to conduct a better evaluation of the patient myself instead of going by the information obtained in the scenario report. For instance I would have to evaluate the patient by reviewing how his mental state is before taking the anti-psychosis medicine; and then conduct a study of how his behavior is when he is taking the anti-psychotics. Then I would have to determine if any of his past behaviors are possibly linked to not taking the medicine or not. In the scenario it says that he was taking anti-psychosis medicine for a period of time however he was not taking them at the time of the murder. I would want to find out what type of medicine he was on, how it was working for him, and when he stopped. If he just abruptly stopped taking the medicine it could have caused his lucid state of mind and caused the actions that had occurred. However if he was on anti-psychotic medicine and still believed stuff like the delusions he was experiencing pertaining to the mayor being part of the CIA and his sister needing to be destroyed then it is highly unlikely that he is even remotely competent to stand trial. In order to assess his competency I would need to ask a series of questions. I would want to ask things like : Can you explain to me the charges that are being pressed against you? Can you tell me some of the consequences that could occur if you are convicted? What happened to your parents that has brought you to this situation? What could some of the verdicts be? What are some of the consequences of those verdicts? Basically just to get an understanding of rather or not the patient thoroughly understands the charges that are brought against them and some of the consequences of those charges. I would also want to determine if the patient understands the entire trial process and the role that each person plays within the trial. If I was called to testify on behalf of my professional opinion of the risk of future violence of the victim I would. However I would make it clear that when the patient is taking his anti-psychosis medicine his symptoms are mild and for the most part controlled. I would also let the judge and jury know that he does suffer from his schizophrenia and that while he may be taking anti-psychosis medicine it is no guarantee that he will not have a future hallucination or outburst that could cause a violent reaction. After all he does suffer from an incurable disease and all he can do is manage it. I could however provide information on the levels of violence that has occurred throughout his treatment starting from beginning to end and see if the violence has increased or lessened over the course of treatment. This type of thorough presentation would help the judge and jury to better understand and determine the risk that the patient may or may not cause to society. I would also provide my professional opinion on the competency level of the patient and rather or not he is fully competent to stand trial for his accused actions.

Cloning How Far Will it Go1 essays

Cloning How Far Will it Go1 essays Everyday people find themselves at a crossroads that requires a decision as to which path to follow. In the past few years, scientists have gained knowledge about cloning that could impact our lives for centuries to come. As a society we are at a crossroads and we will have to decide how to use this knowledge. Will we choose to increase our power over nature or will we develop a partnership? There are many benefits of cloning, but do they outweigh the possibility of losing genetic diversity, facing genetic discrimination, and the scary consequences portrayed in science fiction books like Brave New World and 1984, and movies like Gattaca and Planet of the Apes. Cloning is the production of a genetically identical duplicate of an organism? (Hawley 1). In a sense, many plants, algae, unicellular organisms, and even humans naturally produce identical offspring. For example, the dandelion reproduces asexually to create a copy of itself. As a species it has reached a plateau and can no longer progress. Within the human species, identical twins are essentially clones. The division of the embryo produces two embryos with the exact same genetic information. The consequence of a species only producing asexually is the loss of genetic diversity, which can have adverse effects on a species. There is a gray area between the benefits and the problems of cloning. Some people may say that anything that improves the lives of humans is a benefit, but I disagree. Human cloning needs to be restricted. If taken to the extreme, human cloning could be disastrous to mankind. First of all, asexual reproduction creates a population with the same genetic information which eliminates genetic diversity. Without diversity, one disease could wipe out the whole population because no person would be able to fight a disease any better than anyone else. In Brave New World, the author writes about 'making ninety-six human beings grow where only ...

Prone vs. Supine

Prone vs. Supine Prone vs. Supine Prone vs. Supine By Mark Nichol It’s easy to confuse the meaning of prone and supine and it’s important to distinguish between them, because they’re antonyms. (I also discuss here some of the synonyms of each word.) Prone, from the Latin term pronus, means â€Å"inclined to,† and it is commonly used in this figurative sense as well as to mean â€Å"lying face down.† Pronate, used both as a verb and as an adjective, means â€Å"to bend forward† or â€Å"bent forward,† respectively. Prostrate, a synonym for prone, means not only â€Å"lying flat†; it has the additional connotation of â€Å"stretched out† and often refers to the adoption of that position to indicate submission, as a subject lying prostrate before a monarch. (Prostrate, not prostate; that’s the name of a gland in male mammals.) Prostrate is also the verb form, and prostration is the noun form. (Prostration is not to be confused with obeisance, which refers to the mere act of bowing.) Procumbent is another synonym; it also describes nonrooting plant stems that trail along the ground. Supine, from the Latin word supinus, means â€Å"thrown or turned backward,† and describes someone who is lying on one’s back; unlike prone, it has no figurative sense. Supinate is also an adjectival form, and supination is a noun meaning â€Å"the act or state of lying on one’s back.† Recumbent is a synonym that also suggests the act of leaning back or resting, as on a bed or couch; in addition, it describes such a pose in visual art. Decumbent, meanwhile, also means lying down and in botany denotes a plant that does that but has vertical parts. (Yes, incumbent, meaning â€Å"one who occupies an office or position,† is related to the other -cumbent terms here.) Prone and supine each have rarely used adverbial and noun forms: pronely (or simply prone) and supinely, and proneness and supineness. Pronation and supination are used in anatomical and medical contexts to refer to the position of limbs, especially, in sports medicine, to the placement of the foot while running; supination (or underpronation) can cause injury. Supine also has a meaning as a noun; it refers to an infinitive phrase starting with to or, in Latin, to a specific type of noun. Two terms similar to prone and supine are dorsal and ventral; dorsal refers to the back, and ventral refers to the abdomen. To help you remember which is which, think of how the first syllable of dorsal rhymes with porpoise, distinguished by its dorsal fin. Ventral, meanwhile, though its first syllable is not etymologically related to vent, can be remembered as the side from which you breathe. Mnemonic clues to help you remember which is which include thinking of the pro- in prone (which actually means â€Å"forward†) to remind you that when you are prone, your face is toward the floor or ground. Supine, meanwhile, can be related to spine, which when you are supine is in contact with the floor or ground. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:20 Types and Forms of HumorTen Yiddish Expressions You Should Know15 Names and Descriptions of Effects

World Literature Essay Example | Topics and Well Written Essays - 250 words - 18

World Literature - Essay Example Yet this mutual invincibility is also what makes Gilgamesh and then, Enkidu temple the aggression during the fight. Gilgamesh sees Enkidu as the only alike creature in the world and calls Enkidu â€Å"friend† and even â€Å"brother† before Gilgamesh’s mother Ninsun in Tablet 2 (The Epic of Gilgamesh, 2000). Another thing that brings friends together is their ability to meet each other a halfway. Enkidu was created a complete savage coming down from a mountain and feeding and living with animals. Yet when the prostitute tells Enkidu about Gilgamesh and different urban life, Enkidu fallows willing to meet the only creature alike. From the first sight, Gilgamesh doesn’t sacrifice anything to become Enkidu’s friend, but Enkidu changes Gilgamesh. To use own power for good is important for Enkidu, and so it becomes important for Gilgamesh, and friends decide to fight Humbaba. In modern world, good friends are supportive for each other in a way similar to Enkidu and Gilgamesh. They don’t afraid to change own plans for a life if it’s what makes a friend happy. Good friends are always there for each other, but most important that they are equal for each other. Otherwise, there’s no respect in relationships, and someone necessary feels humiliated, someone

Bhopal Disaster Essay Example | Topics and Well Written Essays - 1250 words

Bhopal Disaster - Essay Example Regardless of the overall loss of life or the nature of the explosion that caused the subsequent release, the pertinent business issue associated with such a horrifying event is seeking to determine culpability for the tragedy. As such, this essay will discuss overall culpability as well as seek to define where ownership begins and culpability ends. Before delving into such a topic and seeking to weigh economic costs and benefits, the author of this piece feels incumbent to reiterate the sheer scale of this disaster so that the reader might not in any way seem to misunderstand that this analysis has not taken into full account the suffering and loss of life that such a careless and poorly managed disaster has effected on countless rural and working poor in Bhopal, India (Bloch 2012). As such, although this analysis will seek to determine the overall level to which a business entity should be held responsible for a tragedy of epic proportions, such an analysis will seek to address bot h moral and ethical issues associated with the Bhopal crisis without merely focusing on the positive and negative business factors that could affect such a decision. Only days after the Bhopal disaster, CEO of Union Carbide was testifying before the United States Congress exalting the â€Å"commitment to safety† that Union Carbide has exhibited in the past and plans to exhibit in the future with reference to ensuring such an incident would never occur again. Ultimately, Union Carbide agreed to pay over 300 million USD to the victims of the Bhopal disaster as a means to attempt to evade any further litigation surrounding the matter. However, due to the sheer size and scope of the Bhopal tragedy, such a sidestep was impossible (Kripalanin 2008). Eventually, the legal ramifications of the Bhopal disaster forced Union Carbide to divest itself entirely of its Indian holdings and sell of the remainder of its operations within the subcontinent. As such, many individuals, both within India and within the remainder of the world thought that a likely end to the legal wrangling surrounding the Bhopal incident would likely draw to a close. However, this was not the case. Due to the sheer size en horror of the incident, it remained indelibly seared onto the minds of the populace and government entities within India. As a function of this, when DOW chemical bought some of the components that originally constituted Union Carbide in 2002, many officials within the Indian government as well as human rights activists that had closely monitored the legal back and forth between Union Carbide and its affiliates in the wake of the disaster began to make immediate demands upon DOW chemical to don the mantle of responsibility for the disaster (Ali 2012). Eager to have a recognizable MNC at the helm of the now defunct portions of Union Carbide, many believed that DOW should be responsible for the final remediation and civic responsibility associated with the Bhopal disaster. At the risk of sounded calloused and with a long and storied reputation to uphold, DOW chemical found itself at a severe impasse. Rather than outright denying the claim and risking alienating key shareholders within one of the fastest growing markets in the world, DOW found itself