Evolution of Australian Biota Assessment Answers Essay Example

Evolution of Australian Biota Assessment Answers Essay Example Evolution of Australian Biota Assessment Answers Essay Evolution of Australian Biota Assessment Answers Essay Discuss current research into the evolutionary relationships between extinct species, including megafauna and extant Australian species. Megafauna simply means large animals, in which most have become extinct within the last 20 000 to 50 000 years. The extinction of megafauna was, debatably, due to climate change and human expansion. Although, Africa still retains some megafauna, such as the elephant or the rhinoceros. Australia has managed to keep many examples of relict species, some from the time of the megafauna.These include the Crocodile, Wollemi Pine and Stromatolites. Megafauna are not direct ancestors of the current animals, rather certain animals both evolved from a common ancestor. An example of this can be seen in the Diprotodon optatum, it does not belong to the same family as the modern wombat, but they are relatives which can be observed in their similar characteristics. Their structural similarities include their skull structure, body covering, structure of limbs, ears and snout. However, the Diprotodon was huge; 3 metres long and 2 metres high, comparable to a hippoptamus.They also had pigeon toed feet, a longer nose, possibly a small trunk, a very dense coat and sharp claws. The Diprotodon flourished in the late Tertiary and declined in the Pleistocene, becoming extinct at the time humans arrived, 50 000 years ago. The Diprotodon is mentioned in some dreamtime stories, supporting the idea that human hunting and Aboriginal fire stick burning (burning vegetation for easier hunting) altering the ecosystem both contributed to the extinction of the Diprotodon. Current research into extinct megafauna and extant Australian species revoles heavily around the finding off fossils.Fossils provide Palentologists with information about the similarities and differences between species, deducing certain evolutionary relationships. Other research includes radiometric dating, providing dates for when fauna died and the possible cause. Ideas about the ecological and environmental conditions of the time can also be found from fossils and other technology today. Fossils of the Diprotodon have been found all over Australia, in places such as the Wellington caves, which have assisted Palentologists in discovering similarties and differences between the Diprotodon optatum and the modern wombat.Other forms of current research include techniques to do with DNA hybridisation, molecular biology techniques and DNA preserved in bones to discover information about evolutionary relationships. b) Identify data sources and analyse information from secondary sources and use available evidence to illustrate the changing ideas of scientists in the last 200 years about individual species such as the platypus as new information and technologies became available. The Platypus is one of Australias most unique animals, of which its origins and classifcation is still debated today.Over the past 200 years, technology has rapidly developed, causing scientists ideas about the Platypus to change and develop. When first discovered in 1798, a Platypus skin was sent to England which scientists thought was a hoax. As the specimen was observed more, it was considered to be a primitive species, but it was in fact a highly evolved form of an ancestor. It is unique from a mammal as it lays eggs, there is an absence of teeth, it also has a bill similar to that of a duck. It also has webbed feet and a short tail.However, it does have fur like other mammals and it secretes milk from special glands. As technology began to improve, scientists were able to understand how the Platypus reproduced. In 1826, it was found that it had mammary glands, and in 1884, scientists captured female eggs. In the 1940s, an Australia scientist invented the Platypussary. This was technology that attempted to stimulate its natural habitat, hoping to breed a pair. In 1943, the first Platypus was bred in captivity, which gave scientists much research into lifestyle and breeding habits; gestation and pre and post natal processes.Another scientific question was that of its body temperature, but with the development of radiotelementary scientists ideas about this changed. Radiotelementary can record body temperature and transmit this information. It has helped scientists in understanding whether the Platypus can maintain its body te mperature when swimming in cold water. Scientists have contiuned to develop their ideas through the research of amino acids, which allowed them to observe trends between the sequences of placentals and marsupials. Fossils have also been an important technological development in understanding the Platypus.As well as cell observation, allowing Scientists to discover the Platypus salt retaining kidneys. Another huge discovery about Platypus was able to come about because of new technology, the question of how the Platypus got its food. Using Electron Microscopy, scientists were able to observe the Platypus bill. The discovery was made that the bill had extremely sensitive touch receptors which helped the Platypus navigate underwater with its eyes closed, and it detected prey. They also discovered Electroreceptors on the bill, which detect tiny electrical signals, creating an image underwater for the Platypus and located the prey.Scientists have contiuned to develop their ideas through the research of amino acids, fossils, fibre optics, radio tracking, genetic fingerprinting and cell observation, which allowed Scientists to discover the Platypus salt retaining kidneys. c) Gather information from secondary sources to describe some Australian fossils, where these fossils were found and use available evidence to explain how they contribute to the development of understanding about the evolution of species in Australia.Fossils are huge scientific development which have altered and explored many scientific theories. The sequences of fossils indicates the progressive chronology of the changes in plants and animals over millions of years, the dating of rocks indicates the time periods of extinction and the type of plant and animal in the fossil depicts the environment in that past area. An example of this is within the fossil tooth from a placental mammal, about 55 million years old. This was found in Murgon.This particular fossil changed the understanding of fossil mamm alian history, as it is Australias oldest placental land mammal. This fossil now supports the theory that both placentals and marsupials lived in Australia around 55 million years ago. Another example of how fossils contribute to the understanding of evolution is in the Glossopteris flora. It is especially significant as it provides the first evidence of continental drift, as the leaf is dominant in America, Australia, Africa and India, supporting the theory that these continents had once been joined.The Glossopteris developed understanding about the Australian evolution of species as the adaptation of its thick skin indicates Australias changing climate throughout evolution. This skin prevented a rapid loss of moisture as Australia became more arid. Some important fossil sites that have developed our understanding about the evolution of species in Australia include Lightning Ridge, Murgon, Riversleigh, Bluff Downs and Wellington Caves.

Tattoo Ink Carrier Chemistry

Tattoo Ink Carrier Chemistry Tattoo ink consists of pigment and a carrier. The carrier may be a single substance or a mixture. The purpose of the carrier is to keep the pigment evenly distributed in a fluid matrix, to inhibit the growth of pathogens, to prevent clumping of pigment, and to aid in application to the skin. Among the safest and most common ingredients used to make the liquid are: ethyl alcohol (ethanol)purified waterwitch hazelListerinepropylene glycolglycerine (glycerol) However, many other substances have been and may be used, including: denatured alcohols (are toxic and can burn the skin)other alcohols (methyl alcohol or methanol and isopropyl alcohol or rubbing alcohol are commonly used, although they are toxic) ethylene glycol (antifreeze, which is toxic)aldehydes, such as formaldehyde and gluteraldehyde (highly toxic)various surfactants or detergents There are many other substances that could be found in an ink. A tattooist has the choice of mixing his or her own ink (mixing dry dispersed pigment and a carrier solution) or purchasing what are called predispersed pigments. Many predispersed pigments are as safe or safer than inks mixed by the tattooist. However, the ingredient list need not be disclosed, so any chemical could be present in the ink. The best advice is to make sure the ink supplier and the particular ink has a long history of safety. Although I have applied the word toxic to many substances listed on the pigment and carrier list, that is an oversimplification. Some of these chemicals are mutagens, carcinogens, teratogens, toxins, or else they  participate in other reactions in the body, some of which may not show up for decades.

Media News Versus You Tube Essay Example | Topics and Well Written Essays - 1750 words

Media News Versus You Tube - Essay Example The images posted on this site by the soldiers have made most Americans believe that the war on Iraq was not worth the loss of US lives. They need a full picture of Iraq to see what the gain is for that loss of life but the restrictions on media coverage do not allow this. The news media has been around for a very long time whereas, YouTube, the popular free video hosting website founded in February 2005, began its humble beginnings in a garage and offered the public a preview of the site in May 2005. And just six months later, YouTube made its official debut. Although this is an extremely large and popular site, it has met with much criticism. Videos filmed by amateur first gained popularity during the terrorist attacks on London subways and buses last summer, when traditional news organizations as well as informal websites utilized the photos and images supplied by witnesses. Now it is estimated that 100 million clips are viewed on YouTube daily and 65,000 videos uploaded every 24 hours. According to Nielsen/Netratings, the site has almost 20 million visitors each month, out of which around 44% are female, 56% male, while the most dominant age group is 12-17. Websites like YouTube, true to its motto, "broadcast yourself" allows people referring to them as "citizen journalists" to upload their own videos on an infinite array of subjects and has enabled anyone with a video camera or cell phone, live action films or written reports on news events. In relation to the Iraq war, the streamline media gives optimism to the viewers and shows the brighter side of the war, while the stories told by American soldiers in their homemade videos uploaded on this website, present a different picture. Beyond the philosophical dimensions of the global television communications, it is a close-up medium which readily involves emotions and is most effective in revealing the plights of the people. But troops who have served in Iraq and Afghanistan are hearing the message that they should carefully consider before they upload any videos on the website. As opposed to controlled media, YouTube has given access to the citizen journalists to provide first hand accounts of major events even though they are less journalism than the raw material generated by amateurs, which a skilled and trained journalist should know how to weigh, analyze, describe and explain. Therefore, one cannot deny the fact that to treat an amateur as equally credible as a professional, would be to erode the line between raw material and finished product. Many people believe that editorial gate keeping is a form of censorship if not mind control, and the explosion of the internet; giving the notion that 'information wants to be free' has made traditional journalism a ready target. To its proponents, citizen journalism represents a democratization of media and a shattering power of the unelected elite as it not only challenges the notion of journalism in journalism, but completely circumvents it. But there are people who are of the view that however wrapped in idealism, citizen journalism forms part of a larger attempt to degrade, even to disenfranchise journalism as practiced by trained professionals. However, there is no question that the soldier behind the

Loss Prevention Term Paper Example | Topics and Well Written Essays - 1000 words

Loss Prevention - Term Paper Example It was up approximately 15% from the previous year. This was the worst year and appeared to have been precipitated by the poor economic situation. According to Risk and Jillings (2011) shoplifting is on the increase due to hard times. In New Zeal children were being sent to still while their parents waited outside the store (Risk and Jillings 2011). Consequences of Inventory Shrinkage Inventory shrinkage due to shoplifting not only erodes profit margins but it also results in a loss of sales. This happens because store personnel do not realize quickly enough that shelves are available and that certain goods are not represented on these shelves. When a customer does not see the goods they want on the shelves they end up going to another competitor to purchased the items. Most Popular Item Shoplifted According to Bullock (2010), the UK-based Center for Retail Research indicates that cosmetics were the second most popular items stolen. The most targeted products within this group are ma keup, perfume, hair care, skin creams and tanning product. According to Barnfield of the Center for Retail Research (qtd. in Bullock 2010) these thieves are brand conscious as they focus on top brands like Oil of Olay, CoverGirl and Bumble and Bumble. Bulluck (2010) indicated that a Florida investigation described as Operation Beauty Stop uncovered a ring which sold items stolen from popular retailers such as Wal-Mart, Target and Sweetbay. These items were then offered for sale on EBay. Measures to prevent loss A number of measures can be used to prevent loss. These include the employment and use of security equipment. Although these measures are not foolproof they provide a means of reducing the cost of theft to companies and reduce the corresponding increase in selling price which arises from this type of shrinkage. Loss prevention officers According to McGoey (n.d.), retail loss prevention is a profession that has the responsibility of reducing inventory losses at retail stores. Loss prevention officers are the persons who manage security program in the stores. Their job is to reduce inventory losses that are not only caused by employee theft and shop lifting but due to fraud, vendor theft and accounting errors. They interact with both customers and other store employees whenever any such events occur. They have to exercise a certain level of professionalism when dealing with matters like these and so they have to be properly trained. Loss prevention officers are required to be observant, they should be able to think quickly and use good judgment to solve problems. They should be able to blend into the crowd so that they are not easily identified by would be shoplifters. Sensormatic security tags Sensormatic security tags are widely used in retail stores. They are pinned to merchandise and are not taken off until the customer pays for the merchandise at the cashier. The tags work in conjunction with checkpoint security systems and are further explained belo w. Checkpoint security systems Check point security systems involve the use of sensors called electronic article security (EAS) antennas (Loss Prevention Systems, Inc 2011). These sensors/antennas are placed at the entrance and exits points of the stores. They pick up signals from security tags on clothes, shoes, bags and other store merchandise. Therefore if a shoplifter attempts to leave a store with stolen

Hit and Run Sports and Lesiure Company Essay Example for Free

Hit and Run Sports and Lesiure Company Essay * The company provides wide range of sports and leisure facilities to members and non-members. The facilities include golf courses, football pitch, basketball court and swimming pool. Members have to book to use facilities and bill is charged to their account. * The leisure clubs shop provide to customers wide range of sports goods such as clothing, golf clubs and tennis racquets. For members there is 10 % discount. * The club provides qualified coaches for different sports that can be booked to give lessons to individuals or groups. The fee is charged for each lesson and the company receives half of the fee. Types of members Type of membership Description Individual They are any one of the ages from 16 to 60, who are not students, under corporate or affiliated team member. Student This membership is available to anyone over 16 and under 25 years of age who is in full time education. Senior For elderly people who are over the age of 60. Corporate For nominated employees from a company who has account with the leisure centre. Family This is available up to 2 adults and 4 children. Children who are under the age of 12 can only join the club as part of a family membership. Affiliated team Available to local sports teams. It allows them for priority bookings and discount rates for regular bookings. Functions of each department within the clubs The club shop The primary function of the shop is to sell sports equipment. However the sales assistants are also responsible for replenishing the stock on display from the stockroom. Also the shop can take bookings for the facilities. They hold all their stock items details and quantities on the database. When a member purchase an item, the item code is typed in and the description and the price is displayed on the screen. Also the members number is entered from their membership card. This allows them to identify the member and available discount is automatically calculated. The shop also allows members to pay through their account, cash, cheque or credit card. If credit card is used, the Sales assistant has to contact the credit card Company, usually by telephone, to check the credit availability. Receipt is issued when the sale is complete and the appropriate stock item quantities are decreased. The Sales manager is responsible for regulating the stock of all equipment. The sales manager has to make sure that the quantities are up to the required levels. If there is a shortage of any equipment, the database automatically produces a report. This operates at the end of each working day. The following day, the Sales manager telephones the appropriate equipment suppliers and orders the equipment required. The confirmed purchase orders are printed and sent by post. The shop also has specially printed carrier bags for customers purchases. The design of the bag changes every year however it always includes the Hit and Run name and logo. Every year the Sales and Marketing Director negotiates a new order for bags for all clubs. Administration The administration manager handles all applications for membership with the help of assistant. The administration assistants are responsible for all office procedures within a club. They produce and post out all correspondence from the club such as letters to members. They also produces invoices for goods and services. One of the administration assistants is responsible for updating the members details on database and also ordering membership cards. The summary of all membership transactions which include new members, bookings and membership renewals, is sent to Head office on a floppy disk. The floppy disk also contains information about financial summaries for shop sales, membership and booking fees and lastly a summary of all purchase orders raised. Administration assistant sends all the invoices received by suppliers on the goods received or service done, to head office. This is done at the end of each week. Head office then deals with the payment. Most important function of Administration department is keeping records of the hours worked by each member of the clubs staff along with any coaching fees received. The information is sent to the Human Resource department in head office. The human resource department deals with the information so that wages due can be calculated and paid. Reception Reception department deals with bookings. When a member books facilities, receptionist take member number on a booking login screen together with expiry date on the card. The members details are displayed on the screen. Receptionist asks for members address and name. When it is confirmed booking screen is displayed. The members number is copied onto the booking screen. Also code for facility, the date and the start time is required. The booking system then checks the availability of the facility and if it is the booking is confirmed. Then a booking card is produced containing the information to the member. Reception also deals with members checking in. The member provides the receptionist with the booking number. The details of the booking are displayed on the computer when the booking number is typed in on a check in screen. The receptionist checks and allocation of the facility is confirmed. Then another card is printed for the member. This confirms that the facility has been booked. Facilities maintenance The facilities manager deals with maintenance of all the buildings and facilities in the club. Outdoor facilities such as pitches and the golf course are maintained b a team of green keepers. A team of maintenance staff maintains the indoor facilities and the structure of the buildings. The facilities manager must schedule regular maintenance. This will reduce the chance of members disruption on using facilities and also to make efficient use of available staff. The manager also contacts contractors from outside the club for tasks such as the servicing or repair of mowers, rowing machines and other equipment. Once a month the manager contacts suppliers for cleaning materials. Coaching Qualified coaches provide lessons for each of sports. They provide this service to groups or individuals. They also supervise the use of club facilities. The head coach is responsible for ordering sports equipment needed such as tennis balls, shuttlecocks, nets or racquets. This is sent off to the suppliers by fax. Suppliers to the club and relationship between these suppliers and the department/individuals within the company * Sports equipment retailers They provide stocks for the shop in the clubs. The sales manager phones the suppliers when there are shortage of equipment. They also provide equipment for the coaching department. * Card Company They provide membership cards for the administration department. The administration assistant sends the details of the membership card. * Cleaning material suppliers They provide cleaning materials to the facilities maintenance department. The facilities manager places the order. * Maintenance equipment service The service is provided for repairing or servicing mowers, rowing machines and other equipment for facilities maintenance department. Facilities manager also places the order. * Carrier bag suppliers They provide carrier bags for the sport shop. The sales manager and marketing manager change the design every year. The supplier provides yearly allocation. * ICT service and suppliers The club uses ICT facilities. There are computer workstations at the main desk, in the sports shop, administration office and the General Mangers office. They need software, which hold data for all sports equipment in sports shop. Also for membership database and booking data. The ICT suppliers along with ICT department in head office supply this.

My Teaching Philosophy Essay -- Teaching Teachers Education Essays

My Teaching Philosophy My goal as a teacher is to provide instruction for all the students in my classes. I feel that the acquisition of knowledge should not be done through rote memorization but rather through the development of conceptual understanding. I expect to not only impart content knowledge, but also to provide skills that will help students succeed in school and in their daily lives. This I plan to do by teaching my students to become independent, critical thinkers who can solve problems that they encounter. As a teacher, I am similar to a tour guide on an excursion bus, and my students are like the passengers. Just as the tour guide gets the passengers’ attention and points out important structures and sites, I want to get my students’ attention and guide their learning experience. It is my ambition to reach every student because every student is capable of learning. I feel I can accomplish this if I first motivate students by getting them interested. Then, I will facilitate their learning by guiding them toward finding the answer or acquiring knowledge. To do so, I must make things relevant for the students. If I am able to relate things to my students’ lives then they will be better able to make connections to what they are learning. I plan to show enthusiasm for the subject I am teaching because enthusiasm is contagious. This will be helpful in getting my students to like the subject material, which has a ripple effect on learning. At th...

Frito Lay Sun Chips Case Study Essay

1. How would you characterize the snack chip category and Frito-Lay’s competitive position in this category? The snack chip category is growing, mainly because of the increased per capita consumption, which rose from about 12 pounds in 1986 to nearly 14 pounds in 1990. The snack chip category consists of three types of competitors: national, regional and private brand firms. The market is very competitive and difficult; as many as 650 new products are introduced every year, but less than 1% of them generate more than $25 million in first-year sales. Frito-Lay is a national brand and a worldwide leader in the manufacturing and marketing of snack chips. Frito-Lay accounts for 13 percent of sales in the US snack food industry. Frito-Lay’s market share is 50% of the snack chips category, and and eight of its snack chips are among the top-10 best-selling chip items in US supermarkets. Furthermore, Doritos and Ruffles are the only snack chips with $1 billion in retail sales i n the world. 2. What specific challenges and risks does Frito-Lay face in marketing SunChips and what are the implications of each? The following are many of the specific challenges and risks that Frito-Lay faces in marketing SunChips and the implications of each: * There are a relatively large number of rivals > a lot of competition. * There is a large number of substitute brands/chips > a lot of competition. * Consumers are very price sensitive so brands are competing on price > detrimental. * There are a few barriers to entry, and existing entrants have better access to distribution channels than new ones. * Tried healthy snacks and failed > risky strategy. * New brand name is a departure from known name. * Cannibalization is a concern. * Frito Lay strategy: differentiator, line extensions, new products to address needs. 3. What insights can be drawn from Frito-Lay’s prior experience with multigrain snacks? As mentioned before, the snack chip market is incredibly competitive. With as many as 650 new products entering the product every year and less than 1% reaching a sustainable sales mark of $25 million, it is rare to find a successful one. Frito-Lay first toyed with multigrain snack chips in the 1970s, when research indicated a need for a snack in this category. Prontos, released in 1974 and distributed for four years, weren’t incredibly well received. While a lack of success is attributed to a confusing name, poor manufacturing and too narrow a market, Dwight Riskey, VP of Marketing Research and New Business, admits that he is â€Å"not sure there were dramatic things wrong with the product design [†¦]. It may have been invented and introduced before its time.† This sentiment was reflected in the Harvest Project in the early 1980s, when Frito-Lay developed several multigrain products to attempt and have a possible healthy alternative to saltier snack foods for the baby-boomer generation. Lackluster response caused the project to stall into the mid 80s as focus was put on developing new flavors and healthier alternatives in other brands. Development for the product now under the Sun Chips brand picked up in 1988. Consumer testing found a few variations of the Sun Chip that were perceived by test markets as both healthy and as â€Å"everyday snacks† — a factor necessary to the long term success of the snack. Ultimately, they had to wait until the right time to release the product. The market was slowly gaining health consciousness as baby-boomers matured and desired healthier alternatives to their snack foods. Early attempts were just that: too early. 4. What conclusions can be drawn from research on SunChips’ consumer acceptance and sales potential prior to the Minneapolis-St. Paul test market? The results from the premarket test were not at all what Frito-Lay’s executives had initially expected. Consumers preferred the SunChip name,while the most popular flavors were Natural and French Onion. After the trial, Sunchips had the potential to be an â€Å"everyday snack.† The results from the premarket test indicated that the Sun Chips Multigrain Snacks would sell a total sales volume of $113 million during it’s first year on the market. Included in this sales volume is a $22 million advertising and merchandising expenditure. That being said, $113 million far exceeds the $100 million sales performance goal for which Frito-Lay initially planned. There is also less potential for product cannibalism at 42%. The Minneapolis-St Paul, Minnesota metropolitan area was chosen because executives believed it to be a strong social and economic representation of the US as a whole. Generally speaking, this area also represented a standard environment in which consumer acceptance of products and competitive behavior both could be measured accurately. Ultimately, 2.2% of American households that eat these types of chips reside within this metropolitan area. Thus, according to the research on SunChips’ consumer acceptance and sales potential prior to the test market, it would be highly advised for Frito-Lay to continue exploration with this product, and proceed to more advanced stages of product testing. 5. What is your assessment of the SunChips’ test market results? Promotion/Advertising: As a result of the Premarket Test, Frito-Lay is allocating a $22 million advertising budget for Sun Chips. 70% of this budget—$15.4 million—is to be used within the first 6 months of the test market. The advertising message will convey subtle positive messages, including wholesomeness, fun and simplicity. Television commercials emphasizing â€Å"smarter because they’re multigrain† will be shown in order to appeal to the health-oriented consumer segment while depicting the product as unique. In-store displays and free-standing inserts in newspapers will support the advertising campaign, while coupons placed in newspaper free-standing inserts will stimulate trial and repeat sales during the test market Price and Sales: Projected annual sales in the snack chip category amount to half of the market share or about $5 billion. Sales are projected to grow at a 4-5% rate annually due to an increase in per capita consumption. Sun Chips carries a selling price to retailers of $0.385 for the 2.25 ounce package, $1.240 for the 7 ounce package, and $1.732 for the 11 ounce package. The weighted-average price amounts to $0.16 per ounce sold, with 15% of purchases in the Test Market going towards the 2.25-ounce package, 47% to the 7-ounce package, and 38% to the 11-ounce package. With this average price-per-ounce of $0.16, first-year sales on a national level as represented by the Test Market will amount to $82,866,894 for Sun Chips. Decisions/Alternatives: 1. Decide not to launch Sun Chips 2. Continue to test the product and risk having a competitor launch a similar product nationally or regionally 3. Expand and launch a national introduction, requiring adequate manufacturing capacity Strategies: 1. Increase advertising and merchandising spending to either test further or launch nationally 2. Introduce a larger package size 3. Build the household repeat and depth of repeat business by introducing a flavor extension (mild cheddar) 6. Given your assessment of the test market results, what actions should Dwight Riskey recommend to Frito-Lay’s top executives? We believe that Riskey should implement the flavor extension strategy while continuing to test the product for another 6 months. The extension would increase the â€Å"repeats per repeater† to an average of 3.5 times per year instead of 3 times per year due to greater variety for consumers. This will increase expected national sales from $82,866,894 to $90,984,446, or $8,117,552 closer to the company’s $100 million goal. The introduction of another flavor could increase the cannibalization rate from 30% to 35%. This, however, actually amounts to only 23% cannibalization because 1/3 of this cannibalized volume stems from Doritos which have the same suggested retail price as Sun Chips. Adding another flavor will also increase brand awareness (33%) even further past the successful O’Grady’s brand awareness of 28% before the product can be released on a national scale. In taking more time to test the product and by adding another flavor, Frito-Lay can increase first-year sales by building repeat business, as well as increase brand awareness to assure they reach their goal of $100 million in first-year sales.